Something is ALWAYS changing in the world of social media, and if you're not ahead of the game, you're already incredibly late to the program. In the digital marketing realm this is exciting. Why? It keeps creatives on the drawing board, figuring out how these new changes can be leveraged to help their clients increase profits. At Chair 8 Media, we're constantly in tune with the world's largest social media platforms and developers chatter so we can stay abreast on the NEXT big thing.
Snapchat. Heard of it? My guess is, if you're between 18-34, YES. If you're answer is NO, and you're a business owner, it's time to get in the know. On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. With over 100 million users (that's bigger than Twitter), Snapchat is quickly becoming the next big player in social media and advertising. Remember how just a few years ago, the concern was, "How do I grow my business on Facebook?" We've quadrupled growth for clients by implementing extremely powerful campaigns. So, Facebook will always be relevant in advertising, but there's a big concern here: What about the millennials?
Chances are this question has come up in the conference room. We've seen many businesses come to us with the question of how to target this seemingly cryptic generation of techies. There's a myriad of ways to reach this demographic, BUT, if you're not utilizing Snapchat, you may as well forget it.
So, as a business owner, how do you get a slice of the pie? Chair 8 Media's design team creates Snapchat Geofilters for our clients with great success. Whether it's a concert, event, or specific restaurant location, we'll create a virtual fence around that area so Snapchat users inside the radius will see your filter. Recently, we created a filter for Bar-B-Cutie SmokeHouse during the CMA's. This filter was used 802 times over the weekend and generated 56,336 views. Not only are geofilters an outstanding branding and awareness tool, they're a sure-fire way to reach new customers and keep your existing customers excited and loyal to the brand.