On The Water Review with Soul
We had the pleasure of shooting this piece with Telluride Outside for the release of the new Scott Fly Rods G Series. It's been 12 years since the G2 was introduced and quickly became one of the best dry fly rods in the industry. With the introduction of this new rod, the G Series once again raises the bar for the finest trout stick in the industry.
The goal of the video was to create a cinematic approach to a product release, but also capture demonstrations on the water -- it needed to be both informative AND emotional. We timed the video release perfectly for the world’s largest sportfishing trade show, 2017 ICAST in Orlando, FL.