OUR TOP 20 FAVORITE DIGITAL MARKETING STATISTICS

1. People want to be in control of the content they receive:

  • 86% of people skip TV commercials.

  • 44% of direct mail is never opened. (NewsCred)

2. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. (NewsCred)

3. 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. (Forbes)

4. Videos on landing pages increase conversions by 86%. (Social Fresh)

5. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. (Jeff Bullas)

6. There are 27 million pieces of content shared each day. (NewsCred)

7. Blogging increases web traffic by 55% for brands. (Rocket Post)

8. 87% of B2B marketers use social media to distribute content. (NewsCred)

9. Social media marketing budgets are projected to double over the next five years (Social Fresh)

10. 72% of all internet users are now active on social media. (Jeff Bullas)

11. Facebook accounts for 15.8% of total time spent on the Internet. (Rocket Post)

12. 71% of online adults use Facebook. 63% of Facebook users visit daily and 40% visit multiple times per day. (Heidi Cohen)

13. More than a third (36%) of online adults use only one social networking site. Of these, 83% use Facebook. 8% use LinkedIn. (Heidi Cohen)

14. One million web pages are accessed using the “Login with Facebook” feature. (Jeff Bullas)

15. Nearly a quarter (232%) of Facebook users login at least five times per day. (Jeff Bullas)

16. 47% of Americans say Facebook is their #1 influencer of purchases. (Jeff Bullas)

17. 70% of marketers used Facebook to gain new customers. (Jeff Bullas)

18. Twitter now has over 550 million registered users, and 215 million active monthly users. (Jeff Bullas)

19. 34% of marketers use Twitter to successfully generate leads. (Jeff Bullas)

20. There are now over 1 billion Google+ accounts, and that figure is growing 33% per year. (Jeff Bullas)