A New Chapter Begins
Southern Mill is a 18+ acre industrial site that encompasses four historic buildings and a large expanse of undeveloped land in Athens, GA. This historic mill has been an important piece of Athens’ economy since its founding at the start of the 20th century.
Founded as the Southern Manufacturing Company, it was built c. 1900 by some of the city’s most prominent businessmen and entrepreneurs. Today, Southern Mill is creating a unique mixed-use redevelopment community in Athens' historic Boulevard neighborhood that shares its rich history and exciting future.
In January 2017, Creature Comforts Brewing Co. announced they will be joining Southern Mill to build a new brewery and tasting room. At minimum, Creature Comforts plans to invest $8 million into building a 36,000-square-foot brewery and 4,000 square feet of office space.
Branding With Soul
We started building the Southern Mill brand as a one-of-a-kind community before construction even broke ground. With a responsive website to drive leads, aerial drone videography to turn heads, a logo design that achieved the "industrial age" look and feel very successfully with a modern twist, social media targeting to raise awareness and collaborations with our friends at Creature Comforts to help hype what's to come, we're creating an experience unlike any other in Athens, GA.
Southern Mill has some serious soul and we look forward to telling its unique story....with a couple Tropicálias along the way!
Brand Development, Logo Design, Website Design, Content Marketing, Facebook Advertising, Google Adwords, Email Marketing Automation & Social Media Marketing