THE LAMAR

Branding a Vibrant Past

The team at The Lamar, a 40-unit historical apartment community in Downtown Macon, GA, needed to establish a strong digital presence before they even broke ground. A review of the market's current strategies revealed a handful of non-responsive web designs, stale lead generation tactics, and print-heavy ads. After visiting the property for the first time, we knew The Lamar's historic charm would be a major influencer strategy. Everything from our logo design to our advertising campaigns to our custom landing pages were tailored to showcase a unique living experience in Downtown Macon with a vibrant, historic past.  

Macon Life Made Easy

We helped attract new leads and signed leases by producing powerful real estate marketing campaigns on social media, a responsive website design with their target market in mind, highly-targeted Facebook Advertising and Google Adwords campaigns, video tours, "Taste & Tour" events partnered with a local brewery, and plenty of analytics to back up the ROI. Before the doors opened, we helped secure 55 qualified leads and 8 leases from our Facebook ads alone. 

From ground-breaking to ribbon-cutting, we helped The Lamar team set the bar for local design & digital marketing and put "making life easy" back into Macon, GA.

Services Involved

Brand Development, Logo Design, Website Design, Content Marketing, Facebook Advertising, Google Adwords, Email Marketing Automation & Social Media Marketing

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