Video Marketing with Soul
Gabrielle Jewelry's pieces combine historical fashion with contemporary style. One of her specialties is the lost wax casting process, where she integrates traditional clothing adornments into modern pieces of jewelry, preserving the original design by replacing it with bronze, silver or gold metal. We loved Gabe's story and asked her to be part of our #MadeinRaleigh campaign - A video series focused on artisans who craft fresh ideas in their own unique industries who live in the City of Oaks.
Marketing that Connects on a Deeper Level
We created a compelling video around Gabe's story, what gives her inspiration, and highlighted her jewelry making process to help customers connect on a deeper level with the Gabrielle Jewelry brand. Word got out about her beautiful work, Garden & Gun and Vogue.com wrote about her, and most recently, her story & video were highlighted on Today.com.
Storyboard, Video Development