CAMP SEA GULL & CAMP SEAFARER
Showcasing the Importance of Camp Through Video Storytelling
If you grew up going to summer camp, then you remember the profound positive effects it had on your youth. Being physically active from sunup to sundown, becoming more confident around your peers, gaining resilience and independence, unplugging from technology (things have changed a lot since the Game Boy), developing life-long skills and friendships.
But if you didn't have the opportunity to experience summer camp, then you may not realize it's direct benefits and why sending your kids, nieces and nephews is an experience they will remember for the rest of their lives. We set out to bridge this gap in the 2017-2018 YMCA Camp Sea Gull and YMCA Camp Seafarer promo video.
We used video to fuel our storytelling, highlighting the sights, sounds and emotions, to describe camp's unique experience without being formulaic.
Storyboard, Video Development, Drone Videography