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      <image:title>Chair 8 - Creative Marketing Agency in Raleigh</image:title>
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      <image:title>Chair 8 - Creative Marketing Agency in Raleigh - YMCA Camp Sea Gull and YMCA Camp Seafarer</image:title>
      <image:caption>From sailing and horseback-riding to leadership-building and zip-lining, these YMCA camps offer youngsters experiences that not only leave them smiling through the school year, but shape their lives.</image:caption>
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      <image:title>Chair 8 - Creative Marketing Agency in Raleigh - Garmin</image:title>
      <image:caption>In late summer of 2017 we had the fun opportunity to chase Garmin Marine around Wrightsville Beach, NC and stock them up with some killer aerial content. Here’s a little glimpse.</image:caption>
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      <image:title>Chair 8 - Creative Marketing Agency in Raleigh - Big Spoon Roasters</image:title>
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    <lastmod>2024-04-19</lastmod>
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      <image:title>Work - Telly_46th_badge_evergreen_silver.png</image:title>
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      <image:title>Work - W3-2023-badges-03-1-300x300.png</image:title>
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      <image:title>Work - anthem24-winner-badge-silver.png</image:title>
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    <image:image>
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      <image:title>Work - Murphy's Naturals</image:title>
      <image:caption>Enjoy Life Outdoors!™ is a powerful slogan during mosquito-filled summers. And with Murphy’s Naturals, it holds up. With only natural plant extracts, Murphy’s produces earth-friendly mosquito repellents as powerful as DEET. When they called us, they were in search of a digital partner to launch a full commerce website, tell their story, and develop their social community.</image:caption>
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    <image:image>
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      <image:title>Work - YMCA Camp Sea Gull and YMCA Camp Seafarer</image:title>
      <image:caption>From sailing and horseback-riding to leadership-building and zip-lining, these YMCA camps offer youngsters experiences that not only leave them smiling through the school year, but shape their lives.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
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      <image:title>Work - Garmin</image:title>
      <image:caption>In late summer of 2017 we had the fun opportunity to chase Garmin Marine around Wrightsville Beach, NC and stock them up with some killer aerial content. Here’s a little glimpse.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - PNG Logo_ClancyTheys Construction Company - Red CT with Black Words.png</image:title>
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    <loc>https://www.chair8media.com/contact</loc>
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    <lastmod>2025-05-22</lastmod>
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  <url>
    <loc>https://www.chair8media.com/services</loc>
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    <lastmod>2024-02-19</lastmod>
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  <url>
    <loc>https://www.chair8media.com/about</loc>
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    <lastmod>2026-02-11</lastmod>
    <image:image>
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      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578446013006-1BOUO3BF7X668I11X347/about-banner.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/e5402881-2e73-4cc1-987d-fbd8525fd082/C8-Hart-Headshot.jpg</image:loc>
      <image:title>About - Hart Roberts</image:title>
      <image:caption>Head of Digital Strategy, Co-Founder Hart discovered his passion for marketing when his first small efforts at Telluride.com started yielding serious impact on revenue. He saw how much marketing could help businesses grow and communities flourish, and he was sold. Now back in his hometown of Raleigh, Hart is always searching for fresh, creative ways to gain exposure and bring companies closer to their customers. On his days off, he’s training for his next marathon, hiking at Umstead Park, and enjoying time with his wife and sons.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/8248268c-cffe-4189-ab6e-63ff71cbf07b/C8-Cam-Headshot.jpg</image:loc>
      <image:title>About - Cameron Barker</image:title>
      <image:caption>Head of Creative, Co-Founder Cam became an early adopter of digital marketing strategies in the hospitality industry and began to push the limits of visual storytelling and social media campaigns during his career at the historically acclaimed New Sheridan Hotel. Now, he never loses sight of that “Firsts” mindset—continually pushing the disruptive limits of fresh content marketing campaigns. He loves a good “dad joke”, can tell you the best fly fishing spots, and is always up for a new adventure with the family.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/2fd08c7a-0db1-4a7d-bd07-d18a3e5fa68c/Andrea.jpg</image:loc>
      <image:title>About - Andrea Metivier</image:title>
      <image:caption>Managing Director Andrea is a Raleigh, North Carolina native with a with a degree in Brand Management &amp; Marketing from NC State's College of Textiles. She is a lover of fine art, high fashion, black coffee, live music, and docu series. When she’s not managing business here at Chair 8, you can find her reading a book, trying a new recipe, or spending time with friends and family, wherever that might be.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/503b1a4e-617c-4b40-b243-2b7b638eb7a4/C8-Foster-Headshot.jpg</image:loc>
      <image:title>About - Foster Barker</image:title>
      <image:caption>Head of Brand Design "Foz" is the strategic, creative mind we tap when our clients are seeking a fresh look. As an award-winning brand specialist with 20 years of experience, Foz knows just how to find your visual truth. Foz is a proud B.F.A grad from ECU, and he has worked with clients from all over the world. His talent and passion shine through with each project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/76c4e0db-2a11-4ed0-bbab-4462d00e5c11/josie.jpg</image:loc>
      <image:title>About - Josie Nicholson</image:title>
      <image:caption>Account Manager Josie is a Raleigh native with a degree in Corporate Communications from Belmont University. She’s passionate about bringing brands to life through thoughtful storytelling and experiences that leave a lasting impression. When she’s not curating content or planning her next big idea, you can find her exploring new restaurants and coffee shops, enjoying a light read, practicing hot pilates, or spending time with her French Bulldog, Bentley!</image:caption>
    </image:image>
    <image:image>
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      <image:title>About - Jack Miles</image:title>
      <image:caption>Multimedia Producer Originally from Botetourt (Bot-uh-tot) County Virginia, Jack has has been a professional storyteller ever since he discovered it was a lot easier than medical school (just kidding!) In all actuality he found his passion telling stories through a camera lens while earning his B.F.A. from Radford University. Whether it’s at Waffle House at 2am or down by the river, Jack is always searching for the perfect shot. When he’s not stretching his creative muscles on set or downing coffee in the office editing, Jack likes to travel, spend time with his wife, and root for the Buffalo Bills.</image:caption>
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      <image:caption>Project Manager Leta Kate is a rare Charlestonian (Charleston native) who made the journey to Raleigh after graduating from Clemson University with a degree in Marketing and Brand Communications. The stories are true! There was something in those hills – she found her passion for brand storytelling, campaign management, and client relations. Through her experience working within Clemson’s student-led brand agency, she was able to refine her skills in each of these areas. Find her center stage at the nearest karaoke spot, relaxing on the beach, or at the next concert.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients - YMCA Camp Sea Gull and YMCA Camp Seafarer</image:title>
      <image:caption>From sailing and horseback-riding to leadership-building and zip-lining, these YMCA camps offer youngsters experiences that not only leave them smiling through the school year, but shape their lives.</image:caption>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients - RIW-Primary-Logo.png</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577707029236-7CMPTV95VBNLI69CQ8FI/wcpss.png</image:loc>
      <image:title>Clients - Wake County Public School System</image:title>
      <image:caption>In 2017, the Wake County Public School System (WCPSS) turned to us for a video series to highlight the success of their magnet program. To individually focus on each of the five schools, we turned to the voices inside.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1720799407655-6B9TC1MFPTRPQG2ABP14/JLL_idbyqNw8DM_5.png</image:loc>
      <image:title>Clients - JLL_idbyqNw8DM_5.png</image:title>
      <image:caption>Enjoy Life Outdoors!™ is a powerful slogan during mosquito-filled summers. And with Murphy’s Naturals, it holds up. With only natural plant extracts, Murphy’s produces earth-friendly mosquito repellents as powerful as DEET. When they called us, they were in search of a digital partner to launch a full commerce website, tell their story, and develop their social community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577708939017-CHDFNPBAR4ZGSWYPHYIH/garmin.png</image:loc>
      <image:title>Clients - Garmin</image:title>
      <image:caption>In late summer of 2017 we had the fun opportunity to chase Garmin Marine around Wrightsville Beach, NC and stock them up with some killer aerial content. Here’s a little glimpse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577707028443-TJIN80HN5EU3RH7UJ2RY/logo.png</image:loc>
      <image:title>Clients - The Longleaf Hotel</image:title>
      <image:caption>Downtown Raleigh was waiting for a boutique hotel like the Longleaf Hotel. This modernized mid-century vintage motor lodge takes inspiration from the endangered longleaf pine trees of the South, and we were asked to capture its character for a complete digital marketing effort.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577708499415-A9VRO9JDQC9NB0ZSU5K1/OCC_horiz_web+copy.png</image:loc>
      <image:title>Clients - One City Center</image:title>
      <image:caption>With skyline-defining impact, the One City Center project required a marketing approach that could match its scale. This project introduced a new height of luxury to Durham, and required a successful and strategic marketing solution to distinguish this new offering from the rest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1751809688446-7FZR54A7FYJWIKG33IFR/unnamed.png</image:loc>
      <image:title>Clients - unnamed.png</image:title>
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    <image:image>
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      <image:title>Clients - PNG Logo_ClancyTheys Construction Company - Red CT with Black Words.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578069261138-8G4KEWS1IM1AMC9OU8V0/MerleFest.png</image:loc>
      <image:title>Clients - MerleFest</image:title>
      <image:caption>The MUSIC of MerleFest was best explained by Doc himself: “When Merle and I started out we called our music ‘traditional plus’, meaning the traditional music of the Appalachian region plus whatever other styles we were in the mood to play. Since the beginning, the people of the college and I have agreed that the music of MerleFest is ‘traditional plus’.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1720799915337-1G0CL6XJ8ILICXMYLY12/gate-logo-red.png</image:loc>
      <image:title>Clients - gate-logo-red.png</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1596040918402-80YMJMB07MY5FSTMN34O/HAPPY%2BHALE_WEBSITE_LOGO_2.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577708499967-VX1MYY8MU5Y6DMVHKJ0G/ALP%2BLogo+copy.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577708527957-JO6VXHG0CGWHQ6QMITJP/highwoods-properties-project-profile-logo-320x100+copy.png</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578255393670-E6KD0O0B71HKU4WF8TA6/Transfer-Co-Food-Hall+copy+2.png</image:loc>
      <image:title>Clients - Transfer Co. Food Hall</image:title>
      <image:caption>Before opening its doors in downtown Raleigh’s Olde East neighborhood, Transfer Co. Food Hall had some of the best vendors lined up, like Bon Appetit’s Hot 10 nominee Benchwarmers Bagels. What they needed was for the excitement to catch fire.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577707983648-S7CLAZTGQH2ABM2EWEQC/Sally%2BKing%2BBenedict+copy.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577707983801-YN7YHN1EHPDB08B5RUXK/HFFOnlyLogo_Gray+copy.png</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577707028955-D3INIQWZ21QL7E6O11WI/lynnwood-brewing-concern.png</image:loc>
      <image:title>Clients - Lynnwood Brewing Concern</image:title>
      <image:caption>The brewers over Lynnwood Brewing Concern, or LBC, are very serious about two things: crafting amazing beers and showing you a good time while you drink them. They saw in us a like-minded partner who would invigorate their presence across social platforms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578452698300-AIBVD3192O19AC52CE8W/Marbles-Kids-Museum.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578082654881-9MZ4LWO0G0Z3PNTLEVGU/Moondance%2BAdventures.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577708499076-JMAS89YK0NFLXMOM3UUH/cropped-logo+copy.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577707028222-64FJ9F5EBE1VMDKV048P/Loden_Properties_Green-logo.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577705940521-IUT8Y2BS7FXS2Q55V51N/ols.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577705843974-W2KHY674JPT9VJMAQAX4/santas-naturals-logo.png</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577707028183-51CY7095O46T6TOSU0WQ/Loading%2BDock%2BRaleigh%2BLogo.png</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578255439001-O20R8IQWUO8NTY3137QG/mcStampLogo02+copy.png</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577707028574-JJO9NC0H6BB5S7DN0CA7/TheGrove_LOGO.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577707029485-41EPIJXYY4R6SBNJXPKQ/to.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578069020588-452YM97AQ7LIR3BUIAHI/EWP-Logo.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1577707029580-3CVVK46MEGU1PNH92C7I/tlc.png</image:loc>
      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578069518318-NZW2GHKHPEPB9CEJMMTB/farm-pak.png</image:loc>
      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578260343810-EYUAOFEWITGBVKCKGFS5/gopc.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578069806147-VQ6UPM892NL4SHHVHJUC/nc-railroad-company.png</image:loc>
      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578082556538-V1CQUJMZAO8RPYB2F8BX/IDP-logo.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578082781603-2936PV6XL434TUDQ2FC7/cbre-logo_0.png</image:loc>
      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1578082781953-YO3361AOH8ZB7LPEXF7K/Live-At-Lofts.png</image:loc>
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      <image:title>Clients</image:title>
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      <image:title>Clients - Wilders-Wagyu.png</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/f4eabacd-ab7f-4893-84c0-57cd6b005088/Screenshot+2024-09-20+at+10.54.01%E2%80%AFAM.png</image:loc>
      <image:title>Fresh Tracks Blog | Digital Marketing Tips &amp; News - How brave is your brand? Future-proofing through fearlessness with FutureBrand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/16b9fb76-4a77-4171-b82f-487b5266864f/Screenshot+2024-09-20+at+11.43.19%E2%80%AFAM.jpg</image:loc>
      <image:title>Fresh Tracks Blog | Digital Marketing Tips &amp; News - How brave is your brand? Future-proofing through fearlessness with FutureBrand - Closing The Charisma Gap</image:title>
      <image:caption>- Think holistically  - Precise about personality - Keep it fresh Case study: Duolingo stands out as one of the most charismatic brands today. With its lovable green bird mascot and a witty, hilarious content strategy, the brand elevates engagement through its vibrant personality.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/85826d8a-d1c6-421d-8af1-dd781fe37a41/Screenshot+2024-09-20+at+11.44.49%E2%80%AFAM.jpg</image:loc>
      <image:title>Fresh Tracks Blog | Digital Marketing Tips &amp; News - How brave is your brand? Future-proofing through fearlessness with FutureBrand - Closing The Life Enhancing Gap</image:title>
      <image:caption>- Solve meaningful problems - Link to universal truths - Demonstrate tangible value  Case study: Impossible’s new branding and positioning are aimed at a broader audience, extending beyond just vegetarians. They’re targeting meat-eaters and striving to become a top choice for everyone. How do they achieve this? By emphasizing the value and transparency of their nutritional information, prominently displayed on their packaging. Through compelling imagery and engaging social content, they demonstrate to meat-eaters that choosing Impossible is not a sacrifice, but a delicious reward. That’s truly life-changing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/83d113ee-926e-415b-a9ce-2ec78c208e1b/PDP_EFW18_Bottle.jpg</image:loc>
      <image:title>Fresh Tracks Blog | Digital Marketing Tips &amp; News - How brave is your brand? Future-proofing through fearlessness with FutureBrand - Closing The Seamless Gap</image:title>
      <image:caption>- Make it personal &amp; relevant - Push the boundaries of experience - Foster real connection Case study: Ritual, a daily multivitamin designed for women, is clarifying the truths about supplements, health trends, and misinformation. With a straightforward, science-backed product, Ritual forges a personal connection with women who have high standards. Even the bottle is transparent, showcasing the thoughtfully crafted formulation that includes only essential nutrients in their optimal forms, free from unnecessary ingredients.</image:caption>
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    <image:image>
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      <image:title>Fresh Tracks Blog | Digital Marketing Tips &amp; News - How brave is your brand? Future-proofing through fearlessness with FutureBrand - Closing the Influential Gap</image:title>
      <image:caption>- Plant your flag - Be an advocate - Go all in Case study: Liquid Death has become a category leader by breaking away from traditional marketing norms. In fact, they describe themselves as an entertainment company that just happens to sell water. Advocating for reducing plastic waste with their canned water, they infuse fun and irreverence into everything they do—from casket coolers to their "Murder Your Thirst" campaign and the quirky Head Hoops game.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0de9a791-fa05-4c9c-905d-c94224137389/000cocacolamurals.jpg</image:loc>
      <image:title>Fresh Tracks Blog | Digital Marketing Tips &amp; News - How brave is your brand? Future-proofing through fearlessness with FutureBrand - Closing the Authenticity Gap</image:title>
      <image:caption>- Know what is yours - Be true - Expand on owned equities Case study: Coca-Cola, often known for being highly protective of its brand, took a more open approach with the “Every Coca-Cola is Welcome” campaign. This initiative encouraged local reinterpretations of the iconic logo, celebrating diverse cultures and personalities while maintaining the brand’s legacy.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fresh Tracks Blog | Digital Marketing Tips &amp; News - How brave is your brand? Future-proofing through fearlessness with FutureBrand - Miles Deodorant</image:title>
      <image:caption>Miles helps ease the stress of being a teen by being an inclusive, modern brand that focuses on individuality rather than enforcing gender roles and expectations. Inclusive and for everyone.</image:caption>
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      <image:title>Fresh Tracks Blog | Digital Marketing Tips &amp; News - How brave is your brand? Future-proofing through fearlessness with FutureBrand - Bettr Coffee</image:title>
      <image:caption>A home-grown specialty coffee company founded in 2011, the Bettr Coffee is also Southeast Asia’s first certified B-Corporation. Bettr provides professional beverage education, specialty coffee products for retail and wholesale, and large-scale events services for companies. They also operate retail coffee bars islandwide, using our presence to amplify positive social impact in the community. Screw perfect. Make impact.</image:caption>
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      <image:title>Fresh Tracks Blog | Digital Marketing Tips &amp; News - How brave is your brand? Future-proofing through fearlessness with FutureBrand - Dis-loyalty</image:title>
      <image:caption>Dis-loyalty is the travel and food membership that beats boring with bigger discounts on going somewhere new, so you can see more places, do more things, and be more interesting. No tiers, no points, no brainer.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1655312974126-PRPNLHUJW7C1EMFANZTA/huckberry-logo.png</image:loc>
      <image:title>Our Brands</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1694902880229-HBCHCD9HSL01CGOEJHRU/southern-living-logo.png</image:loc>
      <image:title>Our Brands - southern-living-logo.png</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1655312973541-W9P35ZS8DADTFBJW303X/fieldmag-logo-tent%2Btext.png</image:loc>
      <image:title>Our Brands</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1655312973570-97Y8HB3ITO0V5YB44TIP/RCS-Fox-Logo.png</image:loc>
      <image:title>Our Brands</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/b86a2098-1168-4fb4-8120-4311f7816f8f/Withernot-Longleaf-Shoot-103.jpg</image:loc>
      <image:title>Our Brands - Withernot</image:title>
      <image:caption>Withernot rugby shirts are built with the same signature heavyweight construction from the 70s &amp; 80s, but with new stripe designs and bright, bold, and modern colors. These shirts are perfect for crisp mornings on the trail, lounging around after a long day, or looking presentable for that Friday afternoon Zoom meeting. However you wear your rugby shirt, it is our hope that it will last you years and years to come.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/924bc9d1-8339-4001-83d0-6bb9802a58dd/sweetgrass-home-block-printed-tablecloth-52.jpg</image:loc>
      <image:title>Our Brands - Sweetgrass Home</image:title>
      <image:caption>Sweetgrass was born from a love of casual gatherings and easy hospitality. Inspired by gracious coastal living and traditional Indian block prints, we created a line of comfortable, inviting home accessories to celebrate the everyday hostess.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.chair8media.com/the-lift</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-20</lastmod>
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  <url>
    <loc>https://www.chair8media.com/the-lift/march-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - March 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/314f6e26-b052-4a3f-9290-ebf4d54e3201/Untitled+design+%282%29.gif</image:loc>
      <image:title>The Lift - March 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/30ee9f35-134f-45e7-bbed-0860845e6ca0/6961589264858d02d218179a.jpeg</image:loc>
      <image:title>The Lift - March 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/7995b549-b240-4178-93b6-e9f50b3d8583/fresh.jpg</image:loc>
      <image:title>The Lift - March 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - March 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/february-2026</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - February 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/72631e12-13fe-4f3e-ad55-67b432a1a223/unnamed.gif</image:loc>
      <image:title>The Lift - February 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/30483699-2791-4f3f-a001-1df282c6f668/IMG_9380.jpg</image:loc>
      <image:title>The Lift - February 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/f81f8e56-95e7-42f8-8974-e9052d3c6fa2/freshies+7.50.40%E2%80%AFAM.jpg</image:loc>
      <image:title>The Lift - February 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/97f2aace-68b0-4ecc-a45d-6924a32a3582/giphy%2B%281%29.gif</image:loc>
      <image:title>The Lift - February 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - February 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/january-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - January 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/81fa2809-19ac-4e7c-9d13-f911a6f6d056/eqv.jpg</image:loc>
      <image:title>The Lift - January 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/cacf8f22-a69c-4eb3-95f2-fa5ba9a06dc3/Pinterest-Predicts-2026-Trend-Report-1.png</image:loc>
      <image:title>The Lift - January 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a1a2e8fe-8b9f-4eb3-9643-e208ca392497/2025-2.png</image:loc>
      <image:title>The Lift - January 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/97f2aace-68b0-4ecc-a45d-6924a32a3582/giphy%2B%281%29.gif</image:loc>
      <image:title>The Lift - January 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - January 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/december-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - December 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/7a804242-b14a-4e62-92c0-21166c3883e7/slane_web.jpg</image:loc>
      <image:title>The Lift - December 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/06abe901-bf4a-48fe-8c8b-b1105db27faf/Screenshot+2025-12-07+at+6.57.35%E2%80%AFPM.png</image:loc>
      <image:title>The Lift - December 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1ecdcc4e-ccc6-4bee-81b6-70f9372d98d9/freshies.jpg</image:loc>
      <image:title>The Lift - December 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - December 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/november-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - November 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/2b7be8fd-bfad-46fd-9261-6bba8415c7ee/Untitled+design+%282%29.gif</image:loc>
      <image:title>The Lift - November 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/458b5b0a-8c94-4c2c-b5b1-48da086e3586/Fifis_-10.jpg</image:loc>
      <image:title>The Lift - November 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/8e5cdc9d-a404-49a7-a62f-e3b42936540b/fresh.jpg</image:loc>
      <image:title>The Lift - November 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - November 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/october-2025</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - October 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/aff9ecf7-f943-45bd-9b08-19225639f236/giphy.gif</image:loc>
      <image:title>The Lift - October 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/2e2fd06e-67d1-4de7-9e9a-bcd73f1d0ed5/fresh.jpg</image:loc>
      <image:title>The Lift - October 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - October 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/september-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - September 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/39151c76-b198-4c26-9b7a-b9c3d8ad924d/gif.gif</image:loc>
      <image:title>The Lift - September 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/bd24f3b5-2f06-4adf-85c5-f2d70ce60516/giphy.gif</image:loc>
      <image:title>The Lift - September 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0ceb28ca-fe14-404f-b16c-ab4b9bbe977a/SlaneBrandGuide_8_5_25-13.jpg</image:loc>
      <image:title>The Lift - September 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/7d6625d7-961b-4923-a222-549f8c67b93a/freshies.jpg</image:loc>
      <image:title>The Lift - September 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - September 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/august-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - August 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1b4dde03-b28a-4943-8ecf-6603ee263fdc/gif+%285%29.gif</image:loc>
      <image:title>The Lift - August 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/92af9e73-e5dd-471b-9df6-aee30857f105/RipSkirt_3.jpg</image:loc>
      <image:title>The Lift - August 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6d469afe-42b4-490e-9a5c-3491fcec3c90/freshies.jpg</image:loc>
      <image:title>The Lift - August 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - August 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/july-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/2c66efd5-ecf7-48ec-bbdb-20a8e0dedd78/dubose.gif</image:loc>
      <image:title>The Lift - July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/3248512b-67a0-4201-97ac-888a8a4e0fa8/Screenshot+2025-06-30+at+4.29.23%E2%80%AFPM.png</image:loc>
      <image:title>The Lift - July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a426bfac-7984-4de6-9105-2a2ccfff514d/freshies.jpg</image:loc>
      <image:title>The Lift - July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - July 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/june-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - June 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/167aad2c-5f13-4b4f-a654-0b361afd0ec5/giphy.gif</image:loc>
      <image:title>The Lift - June 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/aa3d2711-3d44-4fec-93ea-ac0459db59f4/may.jpg</image:loc>
      <image:title>The Lift - June 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - June 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/may-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - May 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a0bd298b-bc8f-43b6-93fc-1010a1bcc1aa/dix.gif</image:loc>
      <image:title>The Lift - May 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1ec10d6a-eec6-494b-b647-17a54c8ac23b/giphy.gif</image:loc>
      <image:title>The Lift - May 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/52d29e6c-b6a5-44a3-b43a-80b6902fdde6/freshies.jpg</image:loc>
      <image:title>The Lift - May 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - May 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/april-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - April 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/7e13ef74-4bcd-4122-9fbb-d57cffaf098f/weld.gif</image:loc>
      <image:title>The Lift - April 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/74e1d070-32fb-421a-bdf9-c915905ca7b2/giphy.gif</image:loc>
      <image:title>The Lift - April 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1744047894762-1AKUOREHTGXE3IVSC7PQ/ADDY-Photos-2+%281%29.jpg</image:loc>
      <image:title>The Lift - April 2025 - ADDY-Photos-2 (1).jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1744047893928-DX131JONY4OUOFQQMTM3/ADDY-Photos-1.jpg</image:loc>
      <image:title>The Lift - April 2025 - ADDY-Photos-1.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/7c7ea7e9-d158-4091-991e-7665e2ef425e/freshies.jpg</image:loc>
      <image:title>The Lift - April 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - April 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/march-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - March 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/89ffe30d-adf4-4bbb-bfba-521da04634eb/1.jpg</image:loc>
      <image:title>The Lift - March 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/db0a889e-69e5-42de-9e09-dc3daa7b494f/giphy+%283%29.gif</image:loc>
      <image:title>The Lift - March 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6721951c-2cc9-454d-8c6d-2871601996f5/giphy+%284%29.gif</image:loc>
      <image:title>The Lift - March 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/40308356-e968-4be2-a8a0-743095790fec/Group-5-%281%29.jpg</image:loc>
      <image:title>The Lift - March 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - March 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/february-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - February 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/b8bc3cd7-ea49-43df-93c8-a7ef869b8e63/dubose-paper-logo.png</image:loc>
      <image:title>The Lift - February 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d3365838-e0e9-4eef-a207-966ab2cf2f58/unnamed.gif</image:loc>
      <image:title>The Lift - February 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/86845841-dd93-44ee-aa9a-f240bedca0ac/Group-5.jpg</image:loc>
      <image:title>The Lift - February 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - February 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/january-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - January 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/3b54d0db-8d97-4855-ad20-b099297a5c00/lifties-2024.png</image:loc>
      <image:title>The Lift - January 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/48f05001-05e5-42e4-b28a-ff69caf0ba8b/drop-it.gif</image:loc>
      <image:title>The Lift - January 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1361c238-58f4-4214-889a-cf918425a18f/2024-freshies.jpg</image:loc>
      <image:title>The Lift - January 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - January 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c4bbca36-8597-4f8e-97a4-8041dc2b5a76/rugbies.jpg</image:loc>
      <image:title>The Lift - January 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/december-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - December 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/860f1f94-63b2-4298-a3a9-1a493b718791/flow.gif</image:loc>
      <image:title>The Lift - December 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/e3460237-015d-43e5-a118-15cc15fc15e4/christmas-vacation.gif</image:loc>
      <image:title>The Lift - December 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1733596206910-TQOWA7K0CL7QOUWW9B8B/NH-Sweet-Green-18.jpg</image:loc>
      <image:title>The Lift - December 2024 - NH-Sweet-Green-18.jpg</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1733596207863-G63EDE3B08SLBT4IE0KE/RD-Holiday-Studio-6.jpg</image:loc>
      <image:title>The Lift - December 2024 - RD-Holiday-Studio-6.jpg</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1733596209027-RVVLRPE2TX7W3AX819OI/NH-Village-Tavern-15.jpg</image:loc>
      <image:title>The Lift - December 2024 - NH-Village-Tavern-15.jpg</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1733596208419-72TWT90PD29B89PYCROX/Screenshot+2024-12-07+at+1.04.25%E2%80%AFPM.png</image:loc>
      <image:title>The Lift - December 2024 - Screenshot 2024-12-07 at 1.04.25 PM.png</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1733596209303-IZN62QOIQPVAFEWARWUA/sunflower-pole.jpg</image:loc>
      <image:title>The Lift - December 2024 - sunflower-pole.jpg</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - December 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/234837e5-ab2e-4688-a26a-495ec3032a9e/southern-living-sweetgrass.jpg</image:loc>
      <image:title>The Lift - December 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/november-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/63fd1346-af4e-4a2a-b43d-0b533ff217a6/Group+7+%281%29.png</image:loc>
      <image:title>The Lift - November 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d5f6f9a2-2637-4edb-928d-36cce849f392/unnamed.jpg</image:loc>
      <image:title>The Lift - November 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Lift - November 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1730929204433-IDZFIU0XR8VARBZ5ZMTT/CC-1.jpg</image:loc>
      <image:title>The Lift - November 2024 - CC-1.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1730929202831-5JFUSF54P58S149PMMWP/Kings-8.jpg</image:loc>
      <image:title>The Lift - November 2024 - Kings-8.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1730929202876-6KTS4VN6N1J8XBRQLBI8/Withernot-October-2024-Tailgate-43.jpg</image:loc>
      <image:title>The Lift - November 2024 - Withernot-October-2024-Tailgate-43.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1730929203975-SHF1FAEAN232JTA0FH35/Weld-3.jpg</image:loc>
      <image:title>The Lift - November 2024 - Weld-3.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1730929203654-03Q7KB8S9X46KH4BT0TM/SH-2.jpg</image:loc>
      <image:title>The Lift - November 2024 - SH-2.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - November 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/68c4833e-6a40-4fa6-8904-1f4fa193527e/mickey-mouse-skate.gif</image:loc>
      <image:title>The Lift - November 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/october-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a34345a4-c485-43b2-bdf9-50f83b35286a/Header+%282%29.png</image:loc>
      <image:title>The Lift - October 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/72b9a660-cbc6-49ed-9cfb-0cff279db7c7/IMG_5507+2.jpeg</image:loc>
      <image:title>The Lift - October 2024 - Fast Company Innovation Festival 2024 Takeaways</image:title>
      <image:caption>Celebrating its tenth year, the 2024 Fast Company Innovation Festival takes place across various venues in New York City, bringing together thousands of creators and innovators from around the world. Over four days, our team engaged in inspiring discussions and hands-on workshops. Most importantly, we left the Big Apple energized and inspired, as all good CE does, ready to implement strategies for both ourselves and our clients.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/8eb7f1fe-b0ff-4fa9-ae98-f68bcb5ed3d7/unnamed.gif</image:loc>
      <image:title>The Lift - October 2024 - 8 Cognitive Biases Every Marketer Should Know</image:title>
      <image:caption>by Delaney Kelly One of my favorite topics in consumer behavior is cognitive biases. These are mental shortcuts our brains take, often leading us to make decisions without realizing we’re not being totally logical. We rely on emotions or past experiences rather than pure logic—because, after all, we’re human, not computers! When marketers understand how to leverage these cognitive biases, they can shape the way people think and act, using these mental shortcuts to nudge consumers toward their products.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1728326209208-4GZK65NWUTFTZWN6YFWA/giphy+%282%29.gif</image:loc>
      <image:title>The Lift - October 2024 - giphy (2).gif</image:title>
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      <image:title>The Lift - October 2024 - Rubber-Ducky-2024-Pool-Shoot-2.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1728326268252-P3ORWE50I48VHI9P8W10/CC-October-2024-Specials-13.jpg</image:loc>
      <image:title>The Lift - October 2024 - CC-October-2024-Specials-13.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1728326394045-PBF5TO00I59D4EIGBSJX/CC-September-2024-North-Hills-5.jpg</image:loc>
      <image:title>The Lift - October 2024 - CC-September-2024-North-Hills-5.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - October 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0b07bcc5-2d08-4f4b-ba2f-249e35982fef/DWTS+%281%29.gif</image:loc>
      <image:title>The Lift - October 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/september-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a34345a4-c485-43b2-bdf9-50f83b35286a/Header+%282%29.png</image:loc>
      <image:title>The Lift - September 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/192e013b-31d5-4282-b4ba-c124c21da762/IMG_7858.jpg</image:loc>
      <image:title>The Lift - September 2024 - 10 Year Anny</image:title>
      <image:caption>We're incredibly grateful to be celebr8ing our 10th anniversary, which kicked off last week with our team &amp; families at Jaguar Bolera. Here’s to the next chapter!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/65128414-8116-45f5-b533-08a33ccc8800/new-girl.gif</image:loc>
      <image:title>The Lift - September 2024 - Choosing the Best Platform for Your Brand’s Social Media Marketing Goals</image:title>
      <image:caption>by Delaney Kelly Choosing the right social media platform for your brand is like assembling the perfect ensemble cast — or picking the right roommates! Each platform brings its own strengths and can help you achieve different goals. In this blog post, we'll explore how to choose the ideal platforms to align with your brand’s social media marketing goals and effectively reach your target audience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0115d8d9-61ef-4671-bfd4-8a621c45cd36/sophia.jpg</image:loc>
      <image:title>The Lift - September 2024 - Meet the Intern: Sophia</image:title>
      <image:caption>Fall is *almost* here, bringing the promise of crisp air, vibrant colors, and a fresh start. As the seasons shift, so does our team, and we’re beyond excited to welcome the best change yet — our new social media content intern, Sophia Goga! Sophia’s arrival is already shaking things up in the best way. Her passion for blending creativity with psychology makes her a natural fit for the world of social media, and we can’t wait for you to meet her.  Curious about her path to Chair 8? Check out our interview to learn more!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1725567257843-U0HKZ394A38D5SFL2HDD/1.jpg</image:loc>
      <image:title>The Lift - September 2024 - 1.jpg</image:title>
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      <image:title>The Lift - September 2024 - 2.jpg</image:title>
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      <image:title>The Lift - September 2024 - 5.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1725567265595-R9F38CASETAEO2QSVFBE/giphy+%281%29.gif</image:loc>
      <image:title>The Lift - September 2024 - giphy (1).gif</image:title>
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      <image:title>The Lift - September 2024 - 4.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - September 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/august-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a34345a4-c485-43b2-bdf9-50f83b35286a/Header+%282%29.png</image:loc>
      <image:title>The Lift - August 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c7f9a113-e66b-4a89-9e95-0c69752be1f8/10+Year+GIF+%281100+x+1100+px%29+%281%29.gif</image:loc>
      <image:title>The Lift - August 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6286aa2b-ec83-43a9-aa7f-678480eb3336/rochambeau.gif</image:loc>
      <image:title>The Lift - August 2024 - New Website for Rochambeau Roadside Inn</image:title>
      <image:caption>New web experience for our friends @stayrochambeau Discover the newly renovated Rochambeau Roadside Inn, conveniently located at the gateway to historic Colonial Williamsburg. This boutique property features 22 thoughtfully curated rooms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/660982ba-6d20-49ca-8292-2810f9362fd5/unnamed.gif</image:loc>
      <image:title>The Lift - August 2024 - Get Schooled in Social Media: Top Webinars, Courses, &amp; Digital Resources for Marketers</image:title>
      <image:caption>by Delaney Kelly Whether you're a seasoned professional looking to stay ahead of the curve or a newcomer ready to dive in for the first time, this curated list of our team’s favorite online webinars, courses, and digital resources will provide you with a leg up heading into the fall.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/20b5ccd1-5fd5-4839-8262-f38a7d3f5bff/Screenshot+2024-08-06+at+12.08.15%E2%80%AFPM.jpg</image:loc>
      <image:title>The Lift - August 2024 - We need your VOTE for The Reelies' Best Cinematography Award</image:title>
      <image:caption>We need your VOTE! Our Instagram Reel featuring Smoky Hollow and Madre is a finalist for The Reelies' Best Cinematography award! We're grateful for this opportunity to celebrate the power of short-form video content and its impact on our social media clients. How can you help? Vote for us (Finalist 3) at the link below before August 11th!</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1722961939834-4YTKHI2T2HXQ2DPJZO0S/Rubber-Ducky-July-2024-Studio-8.jpg</image:loc>
      <image:title>The Lift - August 2024 - Rubber-Ducky-July-2024-Studio-8.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1722961939797-WD4D96A6RMG2VKKWXIGU/DSC00943.jpg</image:loc>
      <image:title>The Lift - August 2024 - DSC00943.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1722961941003-9EVJ7MJDCJVOXES1G92O/Withernot-July-2024-Milburnie-Fishing-Club-2.jpg</image:loc>
      <image:title>The Lift - August 2024 - Withernot-July-2024-Milburnie-Fishing-Club-2.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1722961941259-ELHWOS7KAB355JMSRQ9T/sweetgrass-home-15.jpg</image:loc>
      <image:title>The Lift - August 2024 - sweetgrass-home-15.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1722961941923-2MH5UE6PF4A2QSCB3KT7/DSC01334-Enhanced-NR.jpg</image:loc>
      <image:title>The Lift - August 2024 - DSC01334-Enhanced-NR.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - August 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/july-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a34345a4-c485-43b2-bdf9-50f83b35286a/Header+%282%29.png</image:loc>
      <image:title>The Lift - July 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c98ebd44-6793-426f-8221-b6b0101a5d9b/alta-lakes.png</image:loc>
      <image:title>The Lift - July 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1b6eb5e2-52de-4e18-a466-67642756591a/giphy.gif</image:loc>
      <image:title>The Lift - July 2024 - New Web Experience for Wilders Wagyu</image:title>
      <image:caption>Wilders Wagyu aims to be the leading provider of seedstock genetics in the US, and delivering a seamless and interactive web experience is essential to reaching this goal. Their website serves as a platform to showcase their finest herd animals, enabling the team to connect with customers and stakeholders on a deeper level, beyond mere transactions, and address real issues to create new opportunities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/cfdccdec-043a-46ea-a2b0-758106321b18/out%2Bof%2Boffice.gif</image:loc>
      <image:title>The Lift - July 2024 - Don't Let Your Social Media Strategy Go on Vacation This Summer</image:title>
      <image:caption>by Delaney Kelly If you're responsible for managing a social media account — be it for your personal brand or a business — truly logging off can be a challenge. We hear it all the time: “Social media never sleeps.” But taking time to recharge really is essential! It allows you to reset your mind and return with renewed creativity and productivity.  That's why I've put together some valuable tips to ensure your social media accounts thrive while you relax and enjoy a margarita (or two!).</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1720393791720-QWVGLHB4MKAXXNJ2UO58/DSC07482.jpg</image:loc>
      <image:title>The Lift - July 2024 - DSC07482.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1720393790736-VKTVNL3L3FVCCJAO3Q9I/Withernot-Standard-May-Shoot-74.jpg</image:loc>
      <image:title>The Lift - July 2024 - Withernot-Standard-May-Shoot-74.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1720393791796-VL1EHEBS8KWKJ7SF58YP/DSC02170.jpg</image:loc>
      <image:title>The Lift - July 2024 - DSC02170.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1720393792477-2V1SMC9VRRP6JD74VQD3/DSC06704.jpg</image:loc>
      <image:title>The Lift - July 2024 - DSC06704.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1720393790754-Q2PN6H18QJGXE51288MI/DSC08577.jpg</image:loc>
      <image:title>The Lift - July 2024 - DSC08577.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - July 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/june-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a34345a4-c485-43b2-bdf9-50f83b35286a/Header+%282%29.png</image:loc>
      <image:title>The Lift - June 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c98ebd44-6793-426f-8221-b6b0101a5d9b/alta-lakes.png</image:loc>
      <image:title>The Lift - June 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1999515e-daaa-4852-a012-c274c6114f14/2.jpg</image:loc>
      <image:title>The Lift - June 2024 - Elevated Visual Brand Refresh for Alpine Lodging</image:title>
      <image:caption>Alpine Lodging is a Telluride, Colorado based company providing travelers with over 28 years of rental &amp; local expertise. They approached us needing a new look and we were happy to oblige. Along with a new logo suite, we pulled in refreshed colors, typography, and visual elements. As a locally owned and operated company that holds a special place in our hearts, we focused on capturing the true essence and unique vibe that is authentically Telluride.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/4a6cf6f6-e9e6-44dc-9efb-537c4d7161b6/gamer.gif</image:loc>
      <image:title>The Lift - June 2024 - Level Up Your Social Media Strategy With Gamification</image:title>
      <image:caption>by Delaney Kelly Gamification is more than just a buzzword. It's a powerful strategy that utilizes game mechanics, like competition, rewards, and progression, in a non-game context to significantly boost engagement. In fact, research has proven that gamification increases content discovery and feed engagement by 68%. Get ready to unlock the next level of your strategy — Let’s go!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/89deb0d8-8307-4856-b213-0aea68b7b37d/Screenshot+2024-06-05+at+6.17.02%E2%80%AFAM.png</image:loc>
      <image:title>The Lift - June 2024 - Summer Après II Playlist</image:title>
      <image:caption>Dive into our summer playlist on Spotify. A sizzling soundtrack for all your sunny adventures.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1717582651482-5KF4TOXCGN9RINM2QKBB/Rubber-Ducky-May-2024-Knightdale-25.jpg</image:loc>
      <image:title>The Lift - June 2024 - Rubber-Ducky-May-2024-Knightdale-25.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1717582650759-MIDP3N0ULL552L1Y0C9P/DSC08026.jpg</image:loc>
      <image:title>The Lift - June 2024 - DSC08026.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1717582650786-VO3WSV337Y86ABHKTIQE/CC-June-2024-Specials-3.jpg</image:loc>
      <image:title>The Lift - June 2024 - CC-June-2024-Specials-3.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1717582651644-B4L6CE71ORQNJWGFN4HS/DSC05378.jpg</image:loc>
      <image:title>The Lift - June 2024 - DSC05378.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1717582652258-Y2MUG021GW5G0CVV02B5/DSC06041.jpg</image:loc>
      <image:title>The Lift - June 2024 - DSC06041.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - June 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/may-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a34345a4-c485-43b2-bdf9-50f83b35286a/Header+%282%29.png</image:loc>
      <image:title>The Lift - May 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c98ebd44-6793-426f-8221-b6b0101a5d9b/alta-lakes.png</image:loc>
      <image:title>The Lift - May 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/ffd3fce3-972b-40ba-b958-23d65db0ac10/fsc.gif</image:loc>
      <image:title>The Lift - May 2024 - New Brand Experience for Front Street Capital</image:title>
      <image:caption>Front Street Capital is a full-service real estate investment and development firm based in Winston-Salem built by industry-leading professionals committed to enriching communities. From initial design concepts to sleek new website to fresh branding on the conference room wall, the collaboration journey with the FSC team (and the Teams) is always an energizing experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0e54e975-4a83-44ae-a202-de6c5d40ceca/saved-by-the-bell.gif</image:loc>
      <image:title>The Lift - May 2024 - Saved by the Team: Engaging Your Employees in Social Media Content Creation</image:title>
      <image:caption>by Delaney Kelly Brand awareness is the catalyst for every conversion in digital marketing, specifically social media. It's all about making sure that when people out there think about a product or service, your brand pops into their heads like a neon sign that screams “We’re right here!” Because from that initial recognition comes trust, loyalty, and ultimately, sales! But here's the kicker. Your secret weapon for crafting content that drives brand awareness? It's already in your toolkit. It's your employees!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c666d07d-bbc2-4a76-9196-738250f70e5d/Screenshot+2024-05-06+at+4.00.46%E2%80%AFPM.png</image:loc>
      <image:title>The Lift - May 2024 - 20% Off Rubber Ducky Sunscreen</image:title>
      <image:caption>To help you prepare for the sunny summer season ahead, we're offering a Friends &amp; Family discount for our new daily go-to, Rubber Ducky Sunscreen! Follow the adventures @rubberduckybrand and take 20% your online order with discount code CHAIR8.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1715043617407-QKAFBIOUZTFE39V67LJL/chair-8-raleigh-9.jpg</image:loc>
      <image:title>The Lift - May 2024 - chair-8-raleigh-9.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1715043617370-3C85B4WC5O62OI57XI07/chair-8-raleigh-48.jpg</image:loc>
      <image:title>The Lift - May 2024 - chair-8-raleigh-48.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1715043618282-AGYIT2V2EYC2W6D3GO9F/chair-8-raleigh-11.jpg</image:loc>
      <image:title>The Lift - May 2024 - chair-8-raleigh-11.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1715043616434-3MC2DEYNJ358MFKLVUTK/chair-8-raleigh-34.jpg</image:loc>
      <image:title>The Lift - May 2024 - chair-8-raleigh-34.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1715043616448-4LQMCNPCP06Q73M598MG/chair-8-raleigh-58.jpg</image:loc>
      <image:title>The Lift - May 2024 - chair-8-raleigh-58.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - May 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/dedbbb2e-bf11-4302-b891-a5bb660e3ef5/brent.jpg</image:loc>
      <image:title>The Lift - May 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/april-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a34345a4-c485-43b2-bdf9-50f83b35286a/Header+%282%29.png</image:loc>
      <image:title>The Lift - April 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c98ebd44-6793-426f-8221-b6b0101a5d9b/alta-lakes.png</image:loc>
      <image:title>The Lift - April 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/036d0e11-387c-49ae-ac85-74ac52e6f261/rubber-ducky-sunscreen.jpeg</image:loc>
      <image:title>The Lift - April 2024 - New Brand Experience for Rubber Ducky</image:title>
      <image:caption>Rubber Ducky is a sunscreen company that has spent 40 years innovating high-performance, cruelty-free products with family-safe ingredients. They approached us in need of a new visual identity system overhaul that better spoke to how they wanted to position themselves in this new era of the company. Our immediate goal was to lean into the universal warmth, familiarity and vintage appeal of a “rubber ducky” concept and inject it into the brand itself. Follow along this summer at @rubberduckybrand!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/4a1fa078-cba5-477f-bb80-03820e6f132f/giphy+%281%29.gif</image:loc>
      <image:title>The Lift - April 2024 - 65 Post Ideas to Fill Your Social Media Content Calendar</image:title>
      <image:caption>by Delaney Kelly Having trouble coming up with content ideas? Our team of professional feed scrollers is here to help! From interactive polls and behind-the-scenes glimpses to informative how-to guides and user-generated content, these examples will help you fill your upcoming calendar with posts that elevate your brand and generate measurable engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/2881a229-a0a2-4e6e-85d5-06cd25e57e10/Screenshot+2024-04-05+at+12.05.58%E2%80%AFPM.jpg</image:loc>
      <image:title>The Lift - April 2024 - Liftie's 2024 Solar Eclipse Playlist</image:title>
      <image:caption>And everything under the sun is in tune! Here are our favorite solar songs to listen to while taking in the eclipse.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1712339657760-R6T8L6AKVY8XVHRBZNOU/Rubber-Ducky-Preview-5.jpg</image:loc>
      <image:title>The Lift - April 2024 - Rubber-Ducky-Preview-5.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1712339658504-GK0LQURR8NC9YPPSSZJ5/Captain-Cookie-March-2024-Flash-53.jpg</image:loc>
      <image:title>The Lift - April 2024 - Captain-Cookie-March-2024-Flash-53.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1712339656118-IR750QYI7YYKHFIJBY4F/DSC02069.jpg</image:loc>
      <image:title>The Lift - April 2024 - DSC02069.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1712339658362-XYDNJ1QQCN8IX1TAQBSY/DSC01871.jpg</image:loc>
      <image:title>The Lift - April 2024 - DSC01871.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1712339655702-HDAFFFJ4JY9Z0CGBM9XD/419488166_806053601558534_411832468918480389_n.jpg</image:loc>
      <image:title>The Lift - April 2024 - 419488166_806053601558534_411832468918480389_n.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - April 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/march-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a34345a4-c485-43b2-bdf9-50f83b35286a/Header+%282%29.png</image:loc>
      <image:title>The Lift - March 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c98ebd44-6793-426f-8221-b6b0101a5d9b/alta-lakes.png</image:loc>
      <image:title>The Lift - March 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/af26c08b-3e29-4fb5-992c-787b2fd71e2e/679dca59-4fb1-8dbb-e426-d610ddf7ef8b.jpg</image:loc>
      <image:title>The Lift - March 2024 - New Brand Experience for FlowCorps</image:title>
      <image:caption>FlowCORPS is a growing company that specializes in rhythm-based, functional fitness. Our goal was to develop a visual identity system that positively resonates with a growing audience, reflecting FlowCORPS timeless brand vision. Powerful. Igniting. #HardCORPS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/51856af0-b979-4704-a7d3-97e57741ed51/dance.gif</image:loc>
      <image:title>The Lift - March 2024 - The Do’s and Don’ts of Celebrating Holidays and Observances on Social Media</image:title>
      <image:caption>by Delaney Kelly We’ve all been there. You sit down to create a social media content calendar and… nothing! You need to start somewhere, so you pull up a trusty list of holidays and observances. Before you know it your calendar is filled with hashtags like #InternationalNachoDay, #WorldEmojiDay, and #SpringEquinox. It's a rite of passage for every social media manager, but I'm here to propose a better approach! While it's tempting to hitch your brand to every passing holiday bandwagon, it's crucial to pause and ask yourself a few key questions: - Does this holiday align with my brand's social media strategy? - Can I deliver genuine value to my audience (whether through entertainment, education, or otherwise) by participating in this holiday conversation? - Would I naturally share this content if it weren't for the holiday? Need further guidance? I’ve gone into detail about my dos and don'ts for navigating social media holidays in this month's Fresh Tracks!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/2d912042-685d-4045-a992-d6dc4f0f6fa0/96e8fa7f-a03a-77b6-5c3e-cd98423f947e.png</image:loc>
      <image:title>The Lift - March 2024 - Must Know Canva Tips &amp; Tricks</image:title>
      <image:caption>From flipping the script on traditional graphic design to unlocking the magic of shortcuts, Canva helps us collaborate, create, and curate our clients’ visual stories. Dive into our top tips + tricks!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1709757057106-4XHNCKHN1HU07S4VVVP2/Anthem-Award.jpg</image:loc>
      <image:title>The Lift - March 2024 - Anthem-Award.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1709757026523-WM3TJVEOX6IO5DX1XKZX/bbq.jpg</image:loc>
      <image:title>The Lift - March 2024 - bbq.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1709757030739-PVN98FLUKIMKIJ2730GU/IMG_2060.jpg</image:loc>
      <image:title>The Lift - March 2024 - IMG_2060.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1709757028331-YZ6LJX1P1WBG99IK9HEM/tecovas.jpg</image:loc>
      <image:title>The Lift - March 2024 - tecovas.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1709757028391-IKHHCF5APH8SDB60678U/pink-chicken.jpg</image:loc>
      <image:title>The Lift - March 2024 - pink-chicken.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - March 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/f5bceee4-77ed-479e-92b9-36087a63f4d7/neuse-river-park-1.jpg</image:loc>
      <image:title>The Lift - March 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/february-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a34345a4-c485-43b2-bdf9-50f83b35286a/Header+%282%29.png</image:loc>
      <image:title>The Lift - February 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c98ebd44-6793-426f-8221-b6b0101a5d9b/alta-lakes.png</image:loc>
      <image:title>The Lift - February 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a1f78970-d4b2-4dcf-b691-f11d40adebcd/braswell.gif</image:loc>
      <image:title>The Lift - February 2024 - New Brand Experience for Braswell Family Farms</image:title>
      <image:caption>This brand refresh is more than a visual change; it’s a reflection of Braswell Family Farms’ commitment to evolving, learning, and moving forward. From the humble 19th-century mill purchased by Eugene and Joe Braswell to becoming one of the Mid-Atlantic’s premier specialty egg and feed providers, BFF’s evolution is steeped in wisdom and experience.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6cd11c39-3882-4c15-abdd-149cdd460cbc/maddie.jpeg</image:loc>
      <image:title>The Lift - February 2024 - Content Chronicles: A Sit-Down with our Newest Intern</image:title>
      <image:caption>by Delaney Kelly If you’ve been reading the Fresh Tracks blog for awhile, you've probably heard me compare social media marketing to sailing. And even though I've never actually stepped foot on a sailboat, I do understand the importance of… you know… the sail. For social media marketers, content acts as a sail, steering our strategy through the ever-changing winds of algorithm shifts, consumer psychology, and platform evolutions. And as those changes become more and more frequent, the need for compelling and engaging content has never been more vital. This Spring, we're thrilled to welcome Maddie Lee onboard as our Chair 8 Content Intern! Armed with the latest trends and a steady filming hand, Maddie brings a unique Gen Z perspective to our team as we chart new waters. To kick off her internship, I sat down with Maddie to hear her thoughts on the future of social media content and her hopes for this position.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1811b196-1e18-4a08-a813-bebe2c8a9a3b/mountainfilm-rialto.png</image:loc>
      <image:title>The Lift - February 2024 - Mountainfilm + Fly Fishing Film Tour @ The Rialto</image:title>
      <image:caption>We're teaming up with our friends at Great Outdoor Provision Co. to co-host two film tours over two nights at the Rialto Theatre! This unique event is the first of its kind to be hosted in Raleigh. Each night promises to deliver inspiring films that connect the audience with the great outdoors. NIGHT 1: Wednesday, February 28th | Mountainfilm on Tour | 7-10pm Mountainfilm brings a selection of culturally rich, adventure-packed and incredibly inspiring documentary films curated from the Mountainfilm festival in Telluride, Colorado.   NIGHT 2: Thursday, February 29th | Fly Fishing Film Tour | 7-10pm The 18th annual Fly Fishing Film Tour (F3T) is back on the road January 2024 with a top notch selection of short films that are sure to get you fired up for the season ahead!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1707390065206-L1X5HFZ3B9WDIB8SW7GY/nhid-tenants.png</image:loc>
      <image:title>The Lift - February 2024 - nhid-tenants.png</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1707389791350-JJRCJYB2TMA5B1AHTUSG/DSC06568-Enhanced-NR.jpg</image:loc>
      <image:title>The Lift - February 2024 - DSC06568-Enhanced-NR.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1707389792124-E7RO26M4KCSAET8HID0W/image-%283%29.jpg</image:loc>
      <image:title>The Lift - February 2024 - image-(3).jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1707389792336-BQN8EDEKHOW390N38NML/sweetgrass-home-floral-table-linens-7.jpg</image:loc>
      <image:title>The Lift - February 2024 - sweetgrass-home-floral-table-linens-7.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1707389791410-IAWEJL9MWADG5L1ASZFE/DSC06136.jpg</image:loc>
      <image:title>The Lift - February 2024 - DSC06136.jpg</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - February 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/637341d7-7960-453f-b837-95ba2c39c38e/Screenshot+2024-02-03+at+3.43.31%E2%80%AFPM.png</image:loc>
      <image:title>The Lift - February 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/january-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a34345a4-c485-43b2-bdf9-50f83b35286a/Header+%282%29.png</image:loc>
      <image:title>The Lift - January 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c98ebd44-6793-426f-8221-b6b0101a5d9b/alta-lakes.png</image:loc>
      <image:title>The Lift - January 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/ad14f600-c7af-444a-9481-5955eaad34fe/chair8Building.jpeg</image:loc>
      <image:title>The Lift - January 2024 - Thank you</image:title>
      <image:caption>From all of us at Chair 8, thank you for hopping on The Lift, trusting us with your brand, and for all your love &amp; support. Whether it's your first time on the lift or you've been taking turns with us for the past 10 years, we appreciate every one of you!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c889bd17-b86a-4382-a607-6074e7c27515/unnamed.gif</image:loc>
      <image:title>The Lift - January 2024 - Start Your Engines: Our Social Media Marketing Predictions for 2024</image:title>
      <image:caption>by Delaney Kelly As the landscape of social media marketing races forward at a breakneck pace, I can’t help but think about the words of the man, the myth, the legend… Ricky Bobby. 'If you ain’t first, you’re last.' And in this digital race, staying ahead isn’t just an advantage, it may just be your only chance to win! That’s why our Account Management team has done the research for you. We’ve spent weeks digging into industry experts’ predictions on what trends will be winning in 2024 to give you the roadmap to success in the year ahead.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/abc371ce-af1e-4a45-bb84-b7a8a7cf9987/leta-kate.png</image:loc>
      <image:title>The Lift - January 2024 - Meet Leta Kate</image:title>
      <image:caption>Say hello to Chair 8’s newest Liftie &amp; Junior Project Manager, Leta Kate! Originally hailing from Charleston, SC, Leta Kate, affectionately known as “LK” at C8 HQ, is a proud graduate of Clemson University with a degree in Marketing and Brand Communications. She spends her days launching projects for our awesome clients, cranking out timelines on Monday.com, and joining content shoots! Oh, and when it comes to lunch breaks, it’s always Shake Shack o’clock! In her free time, LK enjoys spending time with her family, attending concerts (especially former One Direction members), beach days, and slowly eating her way through every Italian spot in Raleigh! LK’s energy + enthusiasm are already the *perfect* addition to our team, and we can’t wait to watch her thrive here!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d724186f-61ba-4238-9ca2-cd1654c5db3c/Frame+2+%281%29.png</image:loc>
      <image:title>The Lift - January 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/december-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - December 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - December 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0cf5a454-41da-45ff-bbae-5e76b8f5f5c4/giphy.gif</image:loc>
      <image:title>The Lift - December 2023 - New branding &amp; web for Griffith Blythe Interiors</image:title>
      <image:caption>Griffith Blythe Interiors focuses on mixing modern and traditional styles as well as color and texture to create a collected aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/09dcaff6-3053-4fad-b81b-93b25664bb6b/grinch+%281%29.gif</image:loc>
      <image:title>The Lift - December 2023 - 8 Content Ideas to Sleigh Your Holiday Social Media Strategy</image:title>
      <image:caption>If you're anything like me, your December calendar is full — Between present-wrapping parties, movie marathons, and enough hot cocoa to serve all of Whoville, the task of planning social media content might feel as daunting as climbing Mount Crumpit (a little Grinch reference for you!) After all, there’s a lot of pressure on marketers this time of year. Not only do we have to sell, sell, SELL during the busiest shopping season of the year, but we have to do it while being creative, whimsical, and sharing our company values.  But, don’t worry! Amidst the hustle and bustle of the holidays, this blog has your back!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/cf4a82be-3067-4c48-9b93-8d70a5103256/1+%281%29.png</image:loc>
      <image:title>The Lift - December 2023 - Chair 8's 2023 Gift Guide</image:title>
      <image:caption>Our team has curated a list full of hits from local artisans in the Triangle, food &amp; bev favorites, and friends of Chair 8. We’ve got a little bit of something for everyone!</image:caption>
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      <image:title>The Lift - December 2023 - DSC03465.jpg</image:title>
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      <image:title>The Lift - December 2023 - DSC03505.jpg</image:title>
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      <image:title>The Lift - December 2023 - IMG_4248.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1701972150568-3C9KOLKODISYPQ3LJZO7/MCs+Fry+Tree.png</image:loc>
      <image:title>The Lift - December 2023 - MCs Fry Tree.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1701972150563-SC5V034Z4XLVTR84GASU/MC-Disco.jpg</image:loc>
      <image:title>The Lift - December 2023 - MC-Disco.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/8f23c999-361d-403b-abd1-ba5a17a3522c/giphy+%281%29.gif</image:loc>
      <image:title>The Lift - December 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/november-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - November 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - November 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1c82c431-dfe9-4ae2-bd39-bcda981fb938/giphy+%282%29.gif</image:loc>
      <image:title>The Lift - November 2023 - New web work for North Hills:</image:title>
      <image:caption>Live, work, shop, dine, and play at North Hills. This innovative, multi-faceted district offers many options to live and stay a while. Browse over 200 tenants, upcoming events, new restaurant &amp; shop announcements, &amp; much more.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/23b804dd-0c27-4746-a912-64020f5028bb/scrolling-spiral-of-doom.gif</image:loc>
      <image:title>The Lift - November 2023 - Bouncing Back From Social Media Burnout</image:title>
      <image:caption>Burnout is a scary word, because to so many, burnout means giving up. But, let's face it – in today's digital age, burnout is inevitable, especially in the realm of social media. Even seasoned social media managers aren't immune to the “doom scroll.” According to DataReportal, the average person spends 2.5 hours a day on social media. That’s 864 hours a year of scrolling through apps, equivalent to 36 days. The average social media manager spends 8 hours a day on social media. That’s 2,920 hours a year or just under 122 days. However, I don’t say this as a negative. I love social media. I love my work. But to ignore the very reality of burnout would be like going to battle without a shield. Instead, I encourage you (and myself) to learn how to recognize burnout, and likewise, protect yourself from it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/22fcdc1c-b5d3-4a9f-aa01-d354f7f19a7e/Screenshot+2023-11-07+at+7.24.53%E2%80%AFPM.png</image:loc>
      <image:title>The Lift - November 2023 - Fast Company's Innovation Festival Takeaways in NYC</image:title>
      <image:caption>A handful of us Lifties had the privilege of attending Fast Company’s Innovation Festival this fall in the Big Apple. The event brought together a diverse community of marketers and innovators from across the world, fostering enlightening discussions, purposeful networking, and invaluable insights.  Here’s a breakdown of our top takeaways!</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1699307124342-ZYGG67TGKZRM5Y1EMM5B/Gabrielle-Jewelry-Lifestyle-271.jpg</image:loc>
      <image:title>The Lift - November 2023 - Gabrielle-Jewelry-Lifestyle-271.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1699307125665-I1J439A59HNDMYMZCNXG/DSC03779.jpg</image:loc>
      <image:title>The Lift - November 2023 - DSC03779.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1699307132191-BZH2V8YLHPN9L8X63MVY/Northgate-Ajja-8.jpg</image:loc>
      <image:title>The Lift - November 2023 - Northgate-Ajja-8.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1699307132904-RJXTA4RLYS0AE4XEL7GD/DSC03666.jpg</image:loc>
      <image:title>The Lift - November 2023 - DSC03666.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1699307139792-QXGIFCOA3GQB9U990TSE/Kannons-October-Mens-Store-4.jpg</image:loc>
      <image:title>The Lift - November 2023 - Kannons-October-Mens-Store-4.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a4adddbe-e787-4a17-bd3c-fd2e58f8298b/giphy+%281%29.gif</image:loc>
      <image:title>The Lift - November 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/october-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - October 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - October 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/36fd6d86-07bf-40b9-b486-942e47970ed7/skysite+images.gif</image:loc>
      <image:title>The Lift - October 2023 - New web for SkySite Images:</image:title>
      <image:caption>Images with a measurable impact. Our good friend Charlie at SkySite Images is one of the best aerial and architectural photographers in the biz. We had a blast bringing his website to life and showcasing his diverse portfolio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/b3549b93-573d-46c3-80cd-cd03e2c0dd5b/taylor-swift.gif</image:loc>
      <image:title>The Lift - October 2023 - We’re In Our Diversifying Your Audience Era</image:title>
      <image:caption>On September 24th, mere hours after Swift was first spotted at MetLife Stadium, TikTok and every other corner of the social media universe were flooded with the popstar’s fans planning their next Sunday tailgate. In fact, a brand-new era of Chiefs fans is emerging as a result (see what I did there *wink*). If the NFL can attract hundreds of thousands of fresh fans, could there be a compelling case for your brand to do the same? In the world of social media marketing, diversifying your audience is a crucial strategy to expand your reach and increase engagement, so let’s dive in!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1696588179264-E5TMAS9ENLTEDB42BUNL/yellow-block-printed-linens-8.jpg</image:loc>
      <image:title>The Lift - October 2023 - yellow-block-printed-linens-8.jpg</image:title>
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      <image:title>The Lift - October 2023 - Captain-Cookie-September-2023-Studio-99.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1696519576575-7F0UQ7HXRCB63GNCBCL3/Captain-Cookie-September-2023-Studio-52.jpg</image:loc>
      <image:title>The Lift - October 2023 - Captain-Cookie-September-2023-Studio-52.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1696519582407-01XW1GDQUILLGV5CF7TI/DSC01198.jpg</image:loc>
      <image:title>The Lift - October 2023 - DSC01198.jpg</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1696519577419-BDWKP0A3QH8JQJH7ZVSR/DSC02729.jpg</image:loc>
      <image:title>The Lift - October 2023 - DSC02729.jpg</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1696588140575-RJ4YF7WOCTOWBHVIYBAQ/DSC04471.jpg</image:loc>
      <image:title>The Lift - October 2023 - DSC04471.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/01750ee1-530b-4fa5-aaca-d4ce206eab2e/giphy.gif</image:loc>
      <image:title>The Lift - October 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/september-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - September 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - September 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6663c922-66bf-4fc0-b0b4-5cc54b1c7115/IMG_2808.jpg</image:loc>
      <image:title>The Lift - September 2023 - College football season is back!</image:title>
      <image:caption>College football season has *officially* kicked-off, so we're shouting out who our team will be rooting for this Fall with a little throwback.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6b8b3b02-9ed3-45ac-804d-14cdb14f389f/hampster-glasses.gif</image:loc>
      <image:title>The Lift - September 2023 - Back to school tips that will oddly help you on social media</image:title>
      <image:caption>It’s back to school season, and surprisingly enough, I miss the days of getting geared up to start a fresh new year! I mean, I could go without the calculus, five paragraph essays, and lunchroom drama, but there was always something so exciting about buying new supplies, laying out the crisp first day of school outfit, and starting over. So, that got me thinking… What if I could bring that same energy to my social media clients?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1694132833249-L8Y39LSAIZ4HGFZU4DPP/DSC08756.jpg</image:loc>
      <image:title>The Lift - September 2023 - DSC08756.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1694132833195-HDBCZ0GDCGTGP13FBEXN/Mister-Pomp-Headshots3.jpg</image:loc>
      <image:title>The Lift - September 2023 - Mister-Pomp-Headshots3.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1694132834567-63955EQYKNMTXFSGRF3E/DSC03417.jpg</image:loc>
      <image:title>The Lift - September 2023 - DSC03417.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1694132834659-RZVRQRCO3I2WJYWV87TJ/DSC03717.jpg</image:loc>
      <image:title>The Lift - September 2023 - DSC03717.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1694132836151-RAFC8O2V8R5005M49FZX/DSC08698.jpg</image:loc>
      <image:title>The Lift - September 2023 - DSC08698.jpg</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/4a4e6611-fc78-47ed-a018-d2d456aa6f8e/giphy.gif</image:loc>
      <image:title>The Lift - September 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/august-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - August 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - August 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1691426968978-W4BUJ9VF69V3UKRTZXKK/nhid.gif</image:loc>
      <image:title>The Lift - August 2023 - New web &amp; branding work for North Hills Innovation District:</image:title>
      <image:caption>NHID is where technology, life sciences, and entrepreneurship collide with natural open spaces to reinvent how Midtown Raleigh residents work, play, and create.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/b07b13d1-c5e0-4f2b-aa01-0ececc50da10/barbie.gif</image:loc>
      <image:title>The Lift - August 2023 - It’s Barbie’s World and We’re All Living in It</image:title>
      <image:caption>On July 21st, the new live-action Barbie movie starring Margot Robbie and Ryan Gosling came to the big screen. Greta Gerwig’s work features other big names including Will Ferrell, which meant that this movie was already set to be a hit. However, the marketing team would not rely on that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1691453111235-DOVHL7SQENQUM3H91HO2/CC-Summer-Sweetspots-33.jpg</image:loc>
      <image:title>The Lift - August 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1691453115616-GSG0XBN3U0FGN6BJI2D3/mahjong-tablecloth-square-33.jpg</image:loc>
      <image:title>The Lift - August 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1691453113874-4KOLAO2W45IO8RBOB7UG/Iron-Oaks-40.jpg</image:loc>
      <image:title>The Lift - August 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1691453110874-MGP9CJDHVPL0IUBS4IFC/WSD-Yearbook-Aria.jpg</image:loc>
      <image:title>The Lift - August 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1691453114000-LIA07LT8IIIYNZ56MIRN/DSC00886.jpg</image:loc>
      <image:title>The Lift - August 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0ebf91ce-4013-4bbd-bef4-17f6d893a35a/giphy+11.41.22+AM.gif</image:loc>
      <image:title>The Lift - August 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/july-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - July 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - July 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/4cff6459-6588-42da-8188-f3b7921a6a57/sh.gif</image:loc>
      <image:title>The Lift - July 2023 - New web work for Smoky Hollow</image:title>
      <image:caption>Nestled in downtown Raleigh, Smoky Hollow is a haven for those seeking a delightful array of experiences. Smoky Hollow features Class A office space, structured parking, urban apartment homes and an energetic pedestrian promenade encompassed by a mix of local goods and service providers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/5702c72b-e031-4298-aef7-59a735710bf4/chair-8-intern.png</image:loc>
      <image:title>The Lift - July 2023 - Gen Z on the Scene: an Interview with our Social Media Intern</image:title>
      <image:caption>For this month’s blog, I thought it would be fun to sit down with our incredibly talented Social Media Intern, Amelia Benesky, to hear her thoughts about the future of our social media and the power of Gen Z. After all, the future of social media marketing rests in the capable hands of individuals like her!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1688761497266-IR9DRWXU4MM2BX35CVHR/DSC07158.jpg</image:loc>
      <image:title>The Lift - July 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1688761496287-410CI4UENL3U08RA98XX/DSC07313.jpg</image:loc>
      <image:title>The Lift - July 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1688761498037-ENZ31CSYQ2VIIWLLZQDE/52D16F80-7F2A-454D-B1E2-88C660406CF6.jpg</image:loc>
      <image:title>The Lift - July 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1688761496443-BRZGXLR6VY3JM49W9CL8/IMG_3123.jpg</image:loc>
      <image:title>The Lift - July 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1688761497081-XO5ZR5FQGZPUCS9IGGMY/DSC03996.jpg</image:loc>
      <image:title>The Lift - July 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/aeb21057-abfe-4b30-aa92-1c32d0cb24b6/giphy.gif</image:loc>
      <image:title>The Lift - July 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/june-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - June 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - June 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/954f4456-d6a6-4e48-8f1d-4c7db5e90f4e/giphy.gif</image:loc>
      <image:title>The Lift - June 2023 - New web work for Rhode’s Motor Lodge</image:title>
      <image:caption>RHODE’S MOTOR LODGE is centrally situated on Hwy 321 in Boone, tucked in the Blue Ridge Mountains of N.C. With easy access to highways 221, 421, and the Blue Ridge Parkway, it feels like all roads lead here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/b88f437f-99f2-41a1-beff-a32e632ddb0e/colors-fonts-logo.gif</image:loc>
      <image:title>The Lift - June 2023 - 8 Must-Know Canva Tips &amp; Tricks</image:title>
      <image:caption>At Chair 8, our social team uses, loves, and swears by Canva, an online graphic design platform that has redefined our processes. Not only is it easy to use, but it has allowed us to collaborate on projects far bigger and far better executed than ever before! Even though I used to swear by programs like Adobe Photoshop, InDesign, etc., I have all but deserted them for Canva. And I know, I know… I can hear it now. “Canva isn’t a real graphic design tool, it’s cheating.” To that, I would say, “You are 100% wrong.” And I was too!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1686191173516-002CIGLWQC2WQHQOCPWS/DSC01008.jpg</image:loc>
      <image:title>The Lift - June 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1686191141319-YO7IORUTR7DEEMU67JFH/Captain-Cookie-Studio-32.jpg</image:loc>
      <image:title>The Lift - June 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1686191173389-O82PIU8QLVYOJYD05AP4/DSC04886.jpg</image:loc>
      <image:title>The Lift - June 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1686191161424-0OPS9LDBAN1QPCVM5BMD/Captain-Cookie-Studio-3.jpg</image:loc>
      <image:title>The Lift - June 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1686191211764-1MRS256NKLVOD3L81RX9/DSC01488.jpg</image:loc>
      <image:title>The Lift - June 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1686191181814-KI79UKN2WP7DEM51H8UD/Watauga-River-Lodge-55.jpg</image:loc>
      <image:title>The Lift - June 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/9ab92d44-7141-419d-8d0c-64ea6fe50d65/giphy+%281%29.gif</image:loc>
      <image:title>The Lift - June 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/may-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - May 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - May 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/fce64617-7962-4b94-848e-b6278b527f52/city-port-2.gif</image:loc>
      <image:title>The Lift - May 2023 - New web &amp; branding work for City Port 2</image:title>
      <image:caption>City Port 2 in Durham unites contemporary style with intentional and energy-conscious design. The result? A customizable collection of modern, comfortable, and sustainable living spaces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/f6b3676b-af89-4a4f-8026-fc2364010daa/Screenshot+2023-05-05+at+12.19.33+PM.jpg</image:loc>
      <image:title>The Lift - May 2023 - The Good, the Bad, and the Wait To See: Hot Takes on IG’s Newest Features</image:title>
      <image:caption>I am currently going through a slight obsession with Gordon Ramsey. I know, how 2007 of me, right? But, I just love it all — Hell’s Kitchen, Kitchen Nightmares, Masterchef, even the horribly underrated Gordon Ramsay: Uncharted (really you should check it out!) In addition to being an incredibly talented cook, Gordon is no nonsense in his delivery of expertise as he transforms a business or chef from the inside out. Whether it be the food itself, customer service, marketing, or effective management, he tells people what they need to know whether they like it or not. Plus, I’m a big fan of when he calls people “an idiot sandwich!”  So, with that secret confessed, I am going to channel my inner Gordon Ramsey and tell it to you straight — these are my hot takes on the newest Instagram features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1683311281031-57EUU4ORQFGBXOIH8DL0/DSC09399.jpg</image:loc>
      <image:title>The Lift - May 2023</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1683311281009-XU8WCDTT1LPN2OYRFMTU/Smoky-Evergreen-37.jpg</image:loc>
      <image:title>The Lift - May 2023</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1683311282087-N53HWDPMXMR2YA9FVFL2/Smoky-Evergreen-17.jpg</image:loc>
      <image:title>The Lift - May 2023</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1683311449930-H8SCAW40W1MC0DC9Z4P9/DSC02981-2.jpg</image:loc>
      <image:title>The Lift - May 2023</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1683311414312-X3CF1RRL35BGM9BYZH9P/DSC08950.jpg</image:loc>
      <image:title>The Lift - May 2023</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/15577e89-56af-402c-95a0-c6c9d6cf4bf4/IMG_0679+%281%29.jpeg</image:loc>
      <image:title>The Lift - May 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/73c5e521-8409-4193-b9fe-de0bada8ddf9/giphy.gif</image:loc>
      <image:title>The Lift - May 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/april-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - April 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - April 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/fd0f2e1d-a262-4788-942d-02a02e866795/lauren.jpg</image:loc>
      <image:title>The Lift - April 2023 - New web &amp; branding work for Lauren Robbins Interiors</image:title>
      <image:caption>Lauren Robbins Interiors is a residential interior design firm based in Augusta, GA best known for her modern take on traditional design. They work with families across the Southeast and beyond to infuse their history, lifestyle and identity into their homes, all while creating curated, collected spaces that are both beautiful and functional.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6920878f-5551-4039-a918-49cafc3be6e8/chair+8+team.jpeg</image:loc>
      <image:title>The Lift - April 2023 - Tips &amp; Tricks from Social Media Marketing World 2023</image:title>
      <image:caption>If you follow along on Chair 8’s Instagram page (which you totally should *wink wink*) you’ve probably seen that our Social Media Team recently took a trip to America's Finest City, a.k.a. San Diego, to attend the Social Media Marketing World 2023. Despite airport delays, questionable WiFi, and an uncharacteristically rainy week for California, we had a BLAST and are excited to bring back new techniques and creative ideas to revamp our clients’ digital marketing in the year ahead!  But, you didn’t think we’d keep all that information to ourselves, did you? No way! So, here’s our deep dive into the teachings we will be implementing and why you should be too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1680957021260-GTB8CSYGR26L7YW5773X/DSC05577.jpg</image:loc>
      <image:title>The Lift - April 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1680957021442-6KJ0ISF3XQD5W2Z5PUCC/DSC06023.jpg</image:loc>
      <image:title>The Lift - April 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1680957020530-LNPU8J8E5XG2GJ2F7RCT/DSC07869.jpg</image:loc>
      <image:title>The Lift - April 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1680957022076-EFS50TMYKOKA88S4LMGA/DSC08739.jpg</image:loc>
      <image:title>The Lift - April 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1680957020628-8BXFCX3WPTDMCY5C7RKM/DSC08829.jpg</image:loc>
      <image:title>The Lift - April 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1680957022238-NM42MKU1CLIIKJ5V4GUW/DSC05602.jpg</image:loc>
      <image:title>The Lift - April 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/9e8df260-70e4-492b-8bde-324bc49c0c7a/Screenshot+2023-04-07+at+12.28.21+PM.png</image:loc>
      <image:title>The Lift - April 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/16c84191-1757-48d8-bb63-4825f62da7e6/giphy.gif</image:loc>
      <image:title>The Lift - April 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/march-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - March 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - March 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/8a7ce4a4-7a3a-4938-94f7-b274ccda5cf0/aaf-triangle-addy.jpg</image:loc>
      <image:title>The Lift - March 2023 - Triangle ADDY Award-Winner</image:title>
      <image:caption>Fantastic evening at the Triangle ADDYs last week surrounded by so many talented creatives. Our work “Painting A Landmark” for @kanerealtycorp_ took home Silver &amp; AAF’s Mosaic Award. Cheers to @mayafreelon @artiebarksdalelll @jxy.coachman + Josie and her team at Kane who truly put their heart and soul into making this dream a reality. We’re just thankful that we had the opportunity to tell the story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/9593974c-0d5e-4804-8241-5a2ed26e841b/pam-the-office.gif</image:loc>
      <image:title>The Lift - March 2023 - The Unofficial Chair 8 Instagram Wishlist</image:title>
      <image:caption>Are we grateful that platforms like Instagram are evolving to provide digital marketers with new ways of reaching our target audience? Of course! That’s how we push our own boundaries, stay on top of trends, and provide the best results for our clients. However, too often these new features fall short of what agencies, businesses, and really all users are wanting. So, I decided to do a little research of my own! What new feature would you like to see on Instagram? Here are the answers...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1678240653966-Y14BINYN7VR4P16A0L58/DSC04402.jpg</image:loc>
      <image:title>The Lift - March 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1678240654661-8V7FWXX350JS8POZ6YW9/Smoky-Dos-Yoga-1.jpg</image:loc>
      <image:title>The Lift - March 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1678240653892-HW6AN9LJP2MB8K1LKMVC/DSC03436.jpg</image:loc>
      <image:title>The Lift - March 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1678240654861-JWBH8X60EQY43P80NTA2/DSC05370.jpg</image:loc>
      <image:title>The Lift - March 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1678240655632-YZO5J8Z0VLYX57XYTB6N/DSC04560.jpg</image:loc>
      <image:title>The Lift - March 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/ce8d06ed-6918-4b11-9831-7550f293d3bd/giphy.gif</image:loc>
      <image:title>The Lift - March 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/february-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - February 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - February 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/92b01184-4409-49ca-9a80-c520902427e2/DSC06367.jpg</image:loc>
      <image:title>The Lift - February 2023 - Honey Wine Meads That Do Good</image:title>
      <image:caption>We teamed up with @murphysnaturals &amp; friends around the Triangle to make something unbeelievable. Say hello to Blueberry Sage Haze &amp; Baked Apple, the honey wine meads that do good. Produced from over 300lbs of honey from @beedowntown hives on the rooftop of @loadingdock_co, this delicious collaboration with @fireclaycellars helped raise $7,000 for @urbancommunityagrinomics!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/40ef4b46-0302-4c48-ab22-dd378c0b6af2/social%2Bmedia%2Bis%2Ba%2Bcrazy%2Bthing.gif</image:loc>
      <image:title>The Lift - February 2023 - 4 Ways to Boost Your Instagram Engagement Rate</image:title>
      <image:caption>As a self-proclaimed social media data junkie, nothing gets me out of the bed in the morning quite like being able to prove my work. After all, I want to create posts that pack a punch and deliver real results for my clients. So, how do I do that on Instagram? Engagement rate. Here are my social media manager tested ways for boosting your Instagram engagement overnight.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1675821674616-SUPEFR83U4W3E9LBXSZV/DSC02281.jpg</image:loc>
      <image:title>The Lift - February 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1675821675319-I9AN9BI5LOUEK3C7IC9A/Withernot-Durant-Park-79.jpg</image:loc>
      <image:title>The Lift - February 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1675821725116-9J8R8JV0NA59Z35YUTR2/mead-honey-wine.jpg</image:loc>
      <image:title>The Lift - February 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1675821676396-PXJV8Q2DWPK882035JOJ/DSC00535.jpg</image:loc>
      <image:title>The Lift - February 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1675821675676-OFZ1RSHI1T4NV5B880FM/DSC01651.jpg</image:loc>
      <image:title>The Lift - February 2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/ae2380b2-5f81-4473-b4dc-1371a84bdbe6/giphy+%283%29.gif</image:loc>
      <image:title>The Lift - February 2023 - Meet Our Liftie, Michelle</image:title>
      <image:caption>Say hello to Chair 8’s newest Content Creator, Michelle! Originally from New Jersey, Michelle came to Raleigh five years ago to pursue her degree in English, all while running her photography business on the side. She fell in love with the creative outlet when she was 16 and has loved visual storytelling ever since. Michelle is passionate about traveling, having spent her summers in the Czech Republic visiting her family, and is always thinking of the next place she wants to explore. When she’s not hopping around Raleigh with her camera, she is usually hiking with her boyfriend and trying all the best ice cream in town. We’re stoked to have Michelle on the team and can’t wait to see what she accomplishes next!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/9f02b6fb-b050-4ccd-b832-8e171aa37728/giphy+%281%29.gif</image:loc>
      <image:title>The Lift - February 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/january-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - January 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - January 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d3a31ba9-fc54-4610-ae64-5af61e9f5ceb/chair-8.png</image:loc>
      <image:title>The Lift - January 2023 - Thank you!</image:title>
      <image:caption>From all of us at Chair 8, thank you for hopping on The Lift. Whether it's your first time up or you've been taking turns with us for years, we appreciate your love &amp; support. Let's do this 2023!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/5614ebdf-c1e1-4ec8-97ce-8fe80e9ba5b7/content-benchmarks.png</image:loc>
      <image:title>The Lift - January 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/821f2bd6-c163-46ba-88d9-57d39ae2e58d/Screenshot+2023-01-07+at+9.41.14+PM.png</image:loc>
      <image:title>The Lift - January 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/5820975c-5b35-4c45-ad16-899238dee431/Screenshot+2023-01-07+at+9.41.24+PM.png</image:loc>
      <image:title>The Lift - January 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/da94048e-c1be-4605-bf9d-3ff4c6a16bca/new-year-resolutions.gif</image:loc>
      <image:title>The Lift - January 2023 - Say Goodbye To “New Year, New Me”</image:title>
      <image:caption>I have never liked New Year’s resolutions. In fact, I despise them.  Okay, I may be a *bit* aggressive with that last statement, but the truth is the psychology behind resolutions is faulty at best. Jumping headfirst into oftentimes over-ambitious goals has left me feeling behind before I’ve ever started. And, the most detrimental effect of the “new year, new me” mentality? Convincing myself that careless change is the solution...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0178aeeb-125d-4ada-baea-01d06b947ca0/2022+recap.jpeg</image:loc>
      <image:title>The Lift - January 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a27d36bc-3702-4f77-bb84-baab94d7144a/giphy.gif</image:loc>
      <image:title>The Lift - January 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/december-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - December 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - December 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6756ee2d-cf04-41e6-9002-54ba5ae697e6/Chair+8+Gift+Guide.jpg</image:loc>
      <image:title>The Lift - December 2022 - 2022 Gift Guide</image:title>
      <image:caption>2022 Liftie Gift Guide is here! Our team has curated a list full of hits from local artisans in the Triangle, food &amp; bev favorites, and friends of Chair 8. We’ve got a little bit of something for everyone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6819aa94-13fa-45dd-b2cd-e4d8376f5743/small+business.gif</image:loc>
      <image:title>The Lift - December 2022 - Supporting Small Businesses This Holiday Season</image:title>
      <image:caption>Small business owners truly are superheroes. Not only are they the backbone of our nation’s economy, but they show up day-after-day to go above and beyond in every aspect of their company. Human resources, accounting, supply chain management, public relations, etc. — You name it. They do it.  This holiday season, I want to encourage everyone out there to support local, small businesses. And, if you need a little help doing that, I have a list of ways you can help!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1670471403045-SNGRQJM8Y3L1KLPIRHEQ/Capt-Cookie-73.jpg</image:loc>
      <image:title>The Lift - December 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1670471403756-RXNI0ULYRY72RGBDMVEA/DSCF1029.jpg</image:loc>
      <image:title>The Lift - December 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1670471404416-FV3M7LPUCIFGN3PYJX7Y/DSC05598.jpg</image:loc>
      <image:title>The Lift - December 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1670471416301-URK4MUYQ032GPL3DTESW/pink-block-printed-tablecloth.jpg</image:loc>
      <image:title>The Lift - December 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1670471405626-6NU2G0IDPK1RETDJP2D4/DSC06338.jpg</image:loc>
      <image:title>The Lift - December 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/53e89261-82a6-4790-a1d2-9fac34a41692/C8-Beer-2.jpg</image:loc>
      <image:title>The Lift - December 2022 - Fresh Tracks IPA</image:title>
      <image:caption>Introducing Fresh Tracks — our first...BEER! A traditional West Coast IPA that offers a flavorful hop-forward experience with notes of citrus and pine. Crisp, hoppy, and clean like Cam's turns down Revelation Bowl. Sure to make your après ski as fresh as your day on the mountain. Swing by HQ for a cold one!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/81c4a065-4a29-4521-aeaa-5d64d7db06ba/ski.gif</image:loc>
      <image:title>The Lift - December 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/november-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - November 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - November 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/99992df4-d66b-48ff-a2ea-bcb95e957223/giphy.gif</image:loc>
      <image:title>The Lift - November 2022 - Needledriver</image:title>
      <image:caption>New web work for our friends at Needledriver: We teamed up with our friends at Offset to design &amp; develop The team at Needledriver are seasoned healthcare providers who offer personalized consultations and recommendations for a variety of aesthetic and cosmetic treatments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/e2df1d53-dce2-42da-9ba3-03b6e7fbbc07/holiday%2Bshopping.gif</image:loc>
      <image:title>The Lift - November 2022 - How to Get Your Social Media Profiles Ready for Holiday Shopping Season</image:title>
      <image:caption>The holidays are *almost* here, so gather around the fire, grab your hot cocoa, and let me tell you a jolly story about every digital marketer's favorite holiday tradition — shopping season! As more consumers are searching for your products online, they’ll probably land on your social media profile. In an age of scrolling from page to page, you’re battling against ten other open tabs and several social media profiles that your users will switch to in seconds. You only have a few seconds to get your customers hooked! So, here’s my checklist:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1667871952963-MXLRW07BBBE77L06ZX7X/Santas-Naturals-Studio-51.jpg</image:loc>
      <image:title>The Lift - November 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1667871967572-DAFRMSDRRARMIXOEH99K/sweetgrass-home-block-printed-tablecloth-11.jpg</image:loc>
      <image:title>The Lift - November 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1667871993045-ACELC7OBMW4VGFPV6B2K/unnamed+%281%29.jpg</image:loc>
      <image:title>The Lift - November 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1667871993165-MU6K9MY2QU6CFKC2E3F9/unnamed.jpg</image:loc>
      <image:title>The Lift - November 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1667872016675-SMF6KDOFLQXZ7ZHDTKSF/unnamed+%282%29.jpg</image:loc>
      <image:title>The Lift - November 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/585bda87-cfe4-4d02-8533-411f154ea778/Now-Hiring.jpg</image:loc>
      <image:title>The Lift - November 2022 - Senior Project Manager</image:title>
      <image:caption>We’re looking for a Senior Project Manager to join our growing Chair 8 fam! The role serves as the primary liaison between the client and the agency team to ensure all projects are executed efficiently and at their highest quality from start to finish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0ebce9c1-f78e-415d-af3f-1641fef075ba/giphy+%281%29.gif</image:loc>
      <image:title>The Lift - November 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/october-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - October 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - October 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/e021cdc2-4ed8-4d2d-b016-e70687fb3560/loden-hospitality.jpeg</image:loc>
      <image:title>The Lift - October 2022 - LODEN</image:title>
      <image:caption>New web work for our friends at LODEN Hospitality: Stays that stay with you. Places with soul. People with heart. LODEN Hospitality bring together the elements that make for truly memorable hospitality experiences — ones rooted in community and genuine connection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/8d48ab62-fe35-4555-824e-c196a6078ea5/office.gif</image:loc>
      <image:title>The Lift - October 2022 - Trick or Treat? Three Scary Good Social Media Tips From Your Favorite Horror Movies</image:title>
      <image:caption>Yes, I am THAT person. On October 1st, my entire house smells like pumpkins, leaves, and cinnamon (if not earlier.) I would rather carve pumpkins than decorate a Christmas tree any day. And, yes, I unironically use the word “spoopy” in casual conversation.  I admit it. I love Halloween.  And, because I love Halloween, I couldn’t pass up the opportunity to trick-or-treat myself to a little self-indulgent Halloween blog. This month, we’re taking a look at horror movies, specifically, three tips pulled from your favorite fright-filled flicks that surprisingly relate to social media marketing!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1666101812018-V9J5A8FMI6W8RWWK4L18/52d51ab9-10dd-cb48-09e6-1dc4c7b1695a.jpeg</image:loc>
      <image:title>The Lift - October 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1666101810876-VT7LYENIX0LKYCF0YMIB/e5d06adc-00d9-2128-661a-155cdaf53fa8.jpeg</image:loc>
      <image:title>The Lift - October 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1666101812307-CT6CQI7Q298RJBW2AAOE/62bd38be-1104-8b9c-5dd2-d607d3cfd16f.png</image:loc>
      <image:title>The Lift - October 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1666101809510-ZYBQZVWAQ24CQ0NG5RVL/1c4be55a-3a3b-16e4-ecbc-071fa29a929d.jpeg</image:loc>
      <image:title>The Lift - October 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1666101809577-G7ER4F7BUD7Z56PYBZYY/cae9ead6-7398-39ca-8108-cd3d568acee8.jpeg</image:loc>
      <image:title>The Lift - October 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0e588651-c6b2-47e2-a633-ee966cdefff8/inbound-boston.jpeg</image:loc>
      <image:title>The Lift - October 2022 - Inbound 2022 Recap</image:title>
      <image:caption>Lifties do Bahhhston! Last month, we attended @inbound — a 3-day event where marketers and thought leaders connect from all over the world. Whether you’ve been to Inbound before or still have it on your continuing education bucket list, these marketing tips &amp; tricks we picked up are sure to inspire a visit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a117ac30-fbec-46b7-b26a-20e12e74e480/hart-ski.gif</image:loc>
      <image:title>The Lift - October 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/september-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - September 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - September 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/77b6931c-51d9-4933-8bf9-d57b459aec1a/prestage+foods.gif</image:loc>
      <image:title>The Lift - September 2022 - Prestage Farms</image:title>
      <image:caption>New web work for our friends at Prestage Farms: Prestage produces and processes turkey and pork with a dedicated team of employees and growers across the South, the Southeast, and the Midwest. While Prestage Farms has grown and continues to change—always implementing new innovations in animal care, sustainability, and business operations—their commitment to responsibly producing top-quality turkey and pork endures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/55434247-ce53-4b17-ab2b-304d6616d199/tom+cruise.gif</image:loc>
      <image:title>The Lift - September 2022 - Three Websites Social Media Managers Don't Want You To Know About</image:title>
      <image:caption>Okay, everyone — buckle up, because in today’s blog I’ll be spilling some top-secret information that social media managers don’t want you to know. That’s right. I’m here to fill you in on the websites and tools that I use every day to create amazing content for my clients.  Let’s dive in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1662645242756-LKORB9EIWLP2UDZJH6CU/Mama-Crows-Build-Your-Own-11.jpg</image:loc>
      <image:title>The Lift - September 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1662645299631-9N7MA5IZEOAPGEKFKX4S/unnamed1.jpeg</image:loc>
      <image:title>The Lift - September 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1662645251253-79BB2QTCOVR4Q99K6QIS/ezgif.com-gif-maker+-+2022-08-26T095438.843.gif</image:loc>
      <image:title>The Lift - September 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1662645280978-XOHEZ80D1GQD4TLICST6/Murphys-Naturals-Product-Ingredients-75.jpg</image:loc>
      <image:title>The Lift - September 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1662645299633-E218IHX4OQUP69SK4XTV/unnamed.jpeg</image:loc>
      <image:title>The Lift - September 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/00b99274-689b-468b-837b-50ca7dcd66c9/chair+8.gif</image:loc>
      <image:title>The Lift - September 2022 - Lifties Summer Highlights</image:title>
      <image:caption>Hope you had a happy Labor Day, friends! As we wave goodbye to Summer ’22, the Lifties wanted to share their highlights from the season.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a117ac30-fbec-46b7-b26a-20e12e74e480/hart-ski.gif</image:loc>
      <image:title>The Lift - September 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/august-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - August 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - August 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/8c96e75e-0a45-4f3f-a3d6-866c2f775550/red-smith-foods.gif</image:loc>
      <image:title>The Lift - August 2022 - Red Smith Foods</image:title>
      <image:caption>New web work for our friends at Red Smith Foods -- The Official Snack of the South! Since 1973, national brand Red Smith Foods has earned a reputation for producing the finest quality pickled snacks in the industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/944dc38e-234a-4f85-9469-d73d099b5a22/paint.gif</image:loc>
      <image:title>The Lift - August 2022 - Being Creative Isn't Always Easy and That's Okay</image:title>
      <image:caption>I have a secret to tell… I don’t always find it easy to be creative.  Sometimes people assume that because we call ourselves creatives we are constantly brimming with unique, new, out-of-the-box ideas. That we wake up every morning, pour a cup of coffee, say our daily prayers to Picasso and Van Gogh, and then paint a masterpiece. Okay, that may have been dramatic, but the truth is as much as I love The Starry Night, there are days that the stars are hard to find in a sea of emails, conference calls, and approaching deadlines.  That’s the line we walk as digital storytellers…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661350743595-1UPD6PA7HKIRSNM55WET/5.jpeg</image:loc>
      <image:title>The Lift - August 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661350743496-6J5ZXAIP1514FMGEKF35/4.jpeg</image:loc>
      <image:title>The Lift - August 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661350744185-QTCQTF30ZS7PAS54CMJC/3.jpeg</image:loc>
      <image:title>The Lift - August 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661350744373-LSB5B2KCDF4JPLJWMI92/2.jpeg</image:loc>
      <image:title>The Lift - August 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661350744781-DWP7WGF0H04HTQL09RP4/1.jpeg</image:loc>
      <image:title>The Lift - August 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/9571726e-3590-4be6-9d77-54a4b6c3e24f/Kayla.gif</image:loc>
      <image:title>The Lift - August 2022 - Meet Our New Liftie</image:title>
      <image:caption>Say hello to Chair 8's newest Account Coordinator, Kayla! Kayla is a recent grad of Elon University where she majored in Strategic Communications and minored in Sociology. When it comes to telling a client’s story through design, Kayla is your girl. When she’s in the office you can usually find her hard at work on graphics, on a client call, or assisting on a photoshoot. When Kayla isn’t in the office, she enjoys hot yoga, making her own green juices, and unwinding after a long day with a good charcuterie board and a rom com (the cringier, the better in her opinion!) We’re excited to have Kayla on our team and can’t wait to see what she accomplishes next!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a117ac30-fbec-46b7-b26a-20e12e74e480/hart-ski.gif</image:loc>
      <image:title>The Lift - August 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/july-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - July 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - July 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/892530fd-849c-45c9-acdf-3bb3bdc110ec/bearded-bee-website.gif</image:loc>
      <image:title>The Lift - July 2022 - Bearded Bee Brewing</image:title>
      <image:caption>New web work for @bearded_bee_brewing! Bee local. Drink local. Located just 20 minutes from the heart of Raleigh. Bearded Bee Brewing Co. was born out of a love for bees and beer. Their mission is to brew great beer using local ingredients, support the honeybee and local beekeepers, and create a place for the community to gather. Cheers!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/747f3845-e282-44a2-9388-d843b9632e69/unnamed.gif</image:loc>
      <image:title>The Lift - July 2022 - Twitter Is Adding an Edit Button and Not Everyone Is Happy About It</image:title>
      <image:caption>Let me take you down memory lane. It’s 2011 and American fashion house, Kenneth Cole, just pressed send on one of the biggest Twitter flops of all time. Amidst revolution and war in Egypt, the brand shared “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.” Did you cringe? Yeah, us too. As Twitter and the nation turned their proverbial pitchforks on the fashion powerhouse, Kenneth Cole’s marketing team wanted nothing more than a Twitter edit button (and maybe a new resume?)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661350187711-3VO2H5IY9GWIJICMPEBB/5.jpeg</image:loc>
      <image:title>The Lift - July 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661350187775-ZZMVK27EIZ8SBM5NFWYJ/4.jpeg</image:loc>
      <image:title>The Lift - July 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661350188230-RM8OEG8QXV41MP98P301/3.jpeg</image:loc>
      <image:title>The Lift - July 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661350188381-CG67H27SFTVB3Q8Q1ASZ/2.jpeg</image:loc>
      <image:title>The Lift - July 2022</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661350188868-EETOWKKV26SH6BXQOR13/unnamed.jpeg</image:loc>
      <image:title>The Lift - July 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/12706e1c-e1be-4bbd-9574-6fbaa01b0c22/donovan-manor.jpeg</image:loc>
      <image:title>The Lift - July 2022 - Donovan Manor Branding</image:title>
      <image:caption>For this brand we set out to capture a bright and sophisticated feel, balanced with custom, delicately hand-drawn elements that give a sense of warmth and authentic charm. The colors pay direct homage to the area's natural surroundings, while the font palette and customized script logo are approachable, confident, and as distinct as the venue itself.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a117ac30-fbec-46b7-b26a-20e12e74e480/hart-ski.gif</image:loc>
      <image:title>The Lift - July 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/june-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - June 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - June 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a4dfce28-56f3-4310-91a8-9f86df2b6af3/serve-crossfit.gif</image:loc>
      <image:title>The Lift - June 2022 - SERVE</image:title>
      <image:caption>New web work for our friends @crossfitserve! Come for the workout. Stay for the community. Through CrossFit and Wellness, SERVE provides a supportive framework for athletes of all ages and abilities to improve their fitness. Their welcoming, inclusive, and social community keeps the journey fun!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/e246a7db-d2bc-4f36-92ec-0b13e8b52208/unnamed+%282%29.gif</image:loc>
      <image:title>The Lift - June 2022 - What College Didn't Teach Me About Working at a Digital Marketing Agency</image:title>
      <image:caption>It’s graduation season, and that means one thing — I’m getting sentimental. As a member of the “COVID Class” of 2020, I still feel like I missed out on the capstone of my college experience. I didn’t walk across the stage to get my diploma. I didn’t get to taste Clemson’s famous homemade ice cream for the last time. And, I didn’t get to say goodbye to many of the professors and classmates that changed my life forever. Thrust into a pandemic world, I threw my heart into my career and landed at Chair 8 and my dream marketing agency job. I’d been preparing for four years for this moment, and yet there are lessons no textbook, lecture, or pop quiz could ever cover. Those first months of on-the-job training now make up the day-to-day of my career...</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661189221856-RSLVQTPOIC9V48AFOVPL/5.jpeg</image:loc>
      <image:title>The Lift - June 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661189222057-0V5QI5EUKMY9R5X7P835/4.jpeg</image:loc>
      <image:title>The Lift - June 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661189223480-QJ4OE7VBRVQ8B854Z5Z7/3.jpeg</image:loc>
      <image:title>The Lift - June 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661189223382-RMF00XE1DPMN9007GH03/2.jpeg</image:loc>
      <image:title>The Lift - June 2022</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661189224350-AG7SKMQ1BFQHVVL7LHYJ/1.jpeg</image:loc>
      <image:title>The Lift - June 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a117ac30-fbec-46b7-b26a-20e12e74e480/hart-ski.gif</image:loc>
      <image:title>The Lift - June 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/50733c91-6120-4922-b521-88a32cf63c27/withernot-rugby.jpeg</image:loc>
      <image:title>The Lift - June 2022 - Rugby Shirts for Kids</image:title>
      <image:caption>"Withertots" are here! We’re excited to announce the launch of our much anticipated rugby shirts for kids. We produced *very limited* runs in our two best sellers - Blue Ridge and Ulysses - in small sizes (for kids ~6-14). These matching Father/Son sets make perfect Father's Day gifts!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/may-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - May 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - May 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/3d72dce0-7c2a-480d-8e5c-9ede97573c72/moms.gif</image:loc>
      <image:title>The Lift - May 2022 - Thank You, Mom!</image:title>
      <image:caption>Happy Mother's Day to the C8 Mommas + all the mother figures out there. You are my shero! Because you make the hardest job in the world look easy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/22faa3a4-1477-41d7-ae79-3c2c5f099ada/mom.gif</image:loc>
      <image:title>The Lift - May 2022 - 7 Tips to Keep Moms Engaged With Your Content</image:title>
      <image:caption>It's Mother's Day and to celebrate we’re sharing our tips for boosting digital engagement from a crucial audience — Moms! Whether they’re lawyers, nurses, teachers, construction workers, stay-at-home heroes, or small business owners, all moms are BUSY. With so little time and so much to do, it is crucial that your brand is developing strategies to meet these key decision makers’ specific needs. After all, if momma ain’t happy then nobody is happy!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661188810158-QDQ4PTSSVF5N53NUFTOK/5.jpeg</image:loc>
      <image:title>The Lift - May 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661188810052-01ZCYUQUAPHRNZ2SM941/4.jpeg</image:loc>
      <image:title>The Lift - May 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661188811594-08E0185XZ2JBF8751DFX/3.jpeg</image:loc>
      <image:title>The Lift - May 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661188811985-Y8VSSHODFAHQFLYKVH7C/2.jpeg</image:loc>
      <image:title>The Lift - May 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661188812963-0O49WK62GSZ913TSI5ET/1.jpeg</image:loc>
      <image:title>The Lift - May 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a117ac30-fbec-46b7-b26a-20e12e74e480/hart-ski.gif</image:loc>
      <image:title>The Lift - May 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d157e8fd-4d26-44fa-a2bc-fb36f57a8003/umbrella-bar.jpeg</image:loc>
      <image:title>The Lift - May 2022 - New Branding for Umbrella Dry Bar</image:title>
      <image:caption>Umbrella Dry Bar serves zero-proof cocktails and other functional, restorative, alcohol-free beverages. They exist to deliver an experiential atmosphere that evolves the ritual of “having a drink”, enhances social connection, and highlights the beauty and vibrance of life with clear eyes. Coming to downtown Raleigh fall 2022. Awesome collaboration with @fbcagency.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/april-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - April 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - April 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/622b6299-5036-42d1-a6d6-b6cd209a5545/cricket-forge.gif</image:loc>
      <image:title>The Lift - April 2022 - Cricket Forge</image:title>
      <image:caption>New web work for our friends @cricketforge! Cricket Forge specializes in metal art furnishings, steel indoor and outdoor furniture, garden benches &amp; decor, custom metal work, and sculpture. With our full-service engine forging ahead — Shopify optimization &amp; POS integration, social media management, content creation, product videos, Klaviyo flows &amp; more — we’re ready for a big summer season with our Bull City friends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/7f798f19-bd67-4016-9b40-1f6a86c100ab/fallon.gif</image:loc>
      <image:title>The Lift - April 2022 - Our Team Has Been Dying To Share These Call-to-Action Examples</image:title>
      <image:caption>If you have never heard of a call to action (CTA) before don’t be alarmed! This term is often brand new for our social media clients. CTAs are statements designed to get an immediate, measurable response from your audience. I like to use the metaphor that a social media post is the door to your brand, but a strong CTA is the sign saying “come on in and stay awhile”! So why are a few words so important to your strategy? I thought you’d never ask!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661187968810-N7W20J9EY5TA28CFCSTB/5.jpeg</image:loc>
      <image:title>The Lift - April 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661187983449-XHCJXWG8R8DJPJONPEKK/4.gif</image:loc>
      <image:title>The Lift - April 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661187971011-FT54UOL5RSSHFUALIQS9/3.jpeg</image:loc>
      <image:title>The Lift - April 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661187972535-ZQUUUBCUFVHJM881FD6S/2.jpeg</image:loc>
      <image:title>The Lift - April 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661187974445-3B0931KL82T6NVJBHA6Q/1.jpeg</image:loc>
      <image:title>The Lift - April 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a117ac30-fbec-46b7-b26a-20e12e74e480/hart-ski.gif</image:loc>
      <image:title>The Lift - April 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/73c2cda0-4409-46d0-b5f7-ec76d8f4661b/impact+report.png</image:loc>
      <image:title>The Lift - April 2022 - Murphy's Naturals 2021 Impact Report</image:title>
      <image:caption>As mosquito season quickly approaches, our friends at Murphy's Naturals wanted to take a second to reflect back on 2021. They recently released their annual Impact Report highlighting environmental stewardship, proud partnerships, volunteer projects, what "Doing Others Good" means to them, vision for 2022, and so much more. We're proud to work with a company who feels that in order to inspire good, you must do good. Check out the report and catch all the buzz at @murphysnaturals!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/march-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - March 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - March 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/dce90749-0b66-4f15-adec-873994f80085/wake-stone-website.gif</image:loc>
      <image:title>The Lift - March 2022 - Wake Stone Property Co.</image:title>
      <image:caption>New branding &amp; web work for our friends at Wake Stone Property Co.! Wake Stone Property Company (WSPC) is a turnkey real estate business based in Knightdale, North Carolina focused on developing, managing, and owning real estate in North and South Carolina.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/3d82730f-66f9-4735-acb0-be07d852b27c/snacks.gif</image:loc>
      <image:title>The Lift - March 2022 - Snackable Content: Your Recipe for Social Media Success</image:title>
      <image:caption>If you’ve spent any time around Chair 8 HQ then you probably know that we love office snacks. In fact, we have an entire Slack channel devoted to the subject! Fruit snacks, Goldfish, granola bites — you name it. We are eating it. I can hear it now, you’re saying, “What does this have to do with social media?” Well, what if I told you that the appeal of snacking translates to social media as well? Snackable content is the term used to describe content designed to be easy for readers to consume and share. Short, sweet, and extremely filling, these bite-sized pieces of content may take the form of GIFs, memes, infographics, quotes, or even Instagram Reels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/f0561f0e-e933-4c7f-b1e3-7a8df00e14dd/transfer-co-events.jpeg</image:loc>
      <image:title>The Lift - March 2022 - Community Events @ Transfer Co.</image:title>
      <image:caption>Our friends at Transfer Co. have a great lineup of events this March. Check out these upcoming happenings you won't want to miss! 9th // City Soul Cafe Open Mic 10th // Shell It Out for Wee Care 12th // St. Patrick's Day Parade Party 17th // Mezcalalo: Latin Dance Night 26th // CLTure + Transfer Co. Spring Bazaar 28th // PineCone Bluegrass Jame</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661185024612-HOWP4GCWTOU6NW4KG413/5.jpeg</image:loc>
      <image:title>The Lift - March 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661185032404-QF2N0TGJ11HJ9U6DT5ZF/4.gif</image:loc>
      <image:title>The Lift - March 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661185025393-QGK8ZM1T6SM4PIBZ7KLM/3.jpeg</image:loc>
      <image:title>The Lift - March 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661185033289-LMAQ1XK6X7KGVT73DG8G/2.gif</image:loc>
      <image:title>The Lift - March 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661185033886-T0EDH6S0J527ID4FL7WQ/1.jpeg</image:loc>
      <image:title>The Lift - March 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a117ac30-fbec-46b7-b26a-20e12e74e480/hart-ski.gif</image:loc>
      <image:title>The Lift - March 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/february-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - February 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - February 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d7e00fb4-8886-4d6d-ac1b-724d2f10b7e7/wake-rack.gif</image:loc>
      <image:title>The Lift - February 2022 - WakeRack</image:title>
      <image:caption>New branding &amp; web work for our friends at WakeRack! WakeRack is a grab-and-go inflatable paddle board &amp; kayak locker system, for no-hassle rental adventures. Pick-up and drop-off rentals at your own convenience from locker locations near your favorite local lakes — Falls Lake, Jordan, Kerr &amp; many more. Rent it. Ride it. Rack it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/e7b17c68-a912-4f1a-a5e6-a122f6d759ec/guy-hearts.gif</image:loc>
      <image:title>The Lift - February 2022 - Falling in Love With Instagram's "New" Chronological Feed</image:title>
      <image:caption>The season of love is upon us and if there is one thing that all social media managers are wishing for this Valentine’s Day it’s yet another Instagram update. Okay, yes, I’d definitely prefer chocolate or a nice bottle of wine, but this update is something most of us in the field have been waiting for! Last year, the head of Instagram, Adam Mosseri announced that Instagram would be returning to a chronological feed after years of debate over the user experience, and the time is finally here!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1a23e8d7-b4b7-4709-bb30-0aaaddfa3cb9/witernot-rugby-shirts.gif</image:loc>
      <image:title>The Lift - February 2022 - New Threads for Winter</image:title>
      <image:caption>Tundra, Polaris, Summit, Jackson Hole, Bar Harbor and Shenandoah. 6 new rugby styles for winter are up on the shop...but not for long!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661183402635-6A8S0QX35G7452AAMNOU/unnamed+%281%29.gif</image:loc>
      <image:title>The Lift - February 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661183399353-H4U1QH9BGMAWR6EUQN9F/unnamed2.jpeg</image:loc>
      <image:title>The Lift - February 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661183401572-BFSDQT9UIXRGFG6RCIJZ/unnamed1.jpeg</image:loc>
      <image:title>The Lift - February 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661183406258-DPEMC0D169CAEQD772GG/unnamed.gif</image:loc>
      <image:title>The Lift - February 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1661183403713-L82S2GWK6IK6ZM38T67L/unnamed.jpeg</image:loc>
      <image:title>The Lift - February 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a117ac30-fbec-46b7-b26a-20e12e74e480/hart-ski.gif</image:loc>
      <image:title>The Lift - February 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/the-lift/january-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d523cff5-8bf3-4679-b38f-8fa9fd50c03c/yeti.gif</image:loc>
      <image:title>The Lift - January 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/578b87ac-1ebe-4715-8ce1-c1cc2ac52197/ski-signage.jpeg</image:loc>
      <image:title>The Lift - January 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1101cfae-d96b-4b65-809b-934934f6209d/chair+8.jpeg</image:loc>
      <image:title>The Lift - January 2022 - Thank You!</image:title>
      <image:caption>If you're reading this, thank you. Thank you for hopping on The Lift with us. Whether it's your first time up or you've been taking powder laps with us for years, we appreciate your support. Here's to 2022!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a429fa12-f065-447c-b784-a06527200d89/social-stats.png</image:loc>
      <image:title>The Lift - January 2022 - Our 2021 Year in Social</image:title>
      <image:caption>Take a look at Chair 8's top stats from last year's managed social media accounts. With an average of 36.4 posts per day for our clients, it's safe to say we crushed the feeds. Kudos to our social and content teams for pushing the boundaries on our core strategies: brand awareness, audience growth, and user engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/5c060642-15b7-49eb-b603-231a98695f36/2022-social-benchmarks.png</image:loc>
      <image:title>The Lift - January 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d169279c-1b9c-42d3-82eb-dedb3d609e88/new-year.gif</image:loc>
      <image:title>The Lift - January 2022 - 2022 Social Media Trends You NEED To Know</image:title>
      <image:caption>New year, same content? It’s finally 2022, which means it’s time for you to re-evaluate and re-define your social media strategy for the new year.  As social media professionals, we love to focus on change: new platforms, breakthrough algorithm switch-ups, and the latest meme taking over our feeds. In an industry that is always changing, trends are key.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/5570ea48-b471-4c31-97ad-c1369136713d/c8-reel.gif</image:loc>
      <image:title>The Lift - January 2022 - Enjoy These [2021] Freshies</image:title>
      <image:caption>2021 was a big year for content. Thankful for the opportunity to tell so many unique stories and work with so many inspiring clients. Watch a quick recap of some of our favorite shots. Don't blink!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a117ac30-fbec-46b7-b26a-20e12e74e480/hart-ski.gif</image:loc>
      <image:title>The Lift - January 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.chair8media.com/the-lift/category/2022</loc>
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    <loc>https://www.chair8media.com/the-lift/tag/June</loc>
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    <loc>https://www.chair8media.com/the-lift/tag/November</loc>
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  <url>
    <loc>https://www.chair8media.com/give</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1668610737547-LWUDC8N07TDSVXUC883B/Screenshot+2022-11-16+at+9.58.49+AM.png</image:loc>
      <image:title>Give</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a5cfc7f5-7889-4db9-9f52-c6eda44888d0/16903340_10154791918286928_1650585787612283627_o.jpg</image:loc>
      <image:title>Give - TLC</image:title>
      <image:caption>TLC empowers individuals of all abilities to live their fullest life, serving children, adults, and families through on-site and community-based programs: educational services, respite care, early childhood intervention, community living support, and residential living.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c235f4cf-8847-4c96-8872-c3c1257e0a30/IMG_2552.jpg</image:loc>
      <image:title>Give - Habitat for Humanity of Wake County</image:title>
      <image:caption>Since 1985, Habitat Wake has built more than 850 safe, affordable, energy-efficient homes in all parts of Wake and Johnston counties. We've served nearly 2,000 families with new construction, home preservation and global building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c502256e-70f3-43c3-a4f0-8d43b8df2500/screen-shot-2018-09-05-at-9-11-10-pm_orig.jpg</image:loc>
      <image:title>Give - Holt Brothers Foundation</image:title>
      <image:caption>The Foundation’s flagship program is KidsCAN!, an educational and peer support program for kids who have a parent or guardian with cancer. Since 2018 the foundation has offered a scholarship program for KidsCAN! alumni for secondary education purposes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/88ac7b61-c5fb-4132-81a8-7d4bee3f5b38/166776785_5351516308255424_3383429541388583540_n.jpg</image:loc>
      <image:title>Give - Raleigh City Farm</image:title>
      <image:caption>Raleigh City Farm is a nonprofit urban farm founded in 2011 on a formerly vacant one-acre lot in downtown Raleigh. We believe in the power of urban farms to create healthier communities and reconnect city dwellers with healthy food production through more frequent encounters with agriculture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/b4f51986-b70d-4af0-bbb6-f57300dd202a/gabi%27s.jpg</image:loc>
      <image:title>Give - Gabi’s</image:title>
      <image:caption>Gabi’s Grounds mission is to empower the special abilities community. All purchases employ those with special abilities at The Loading Dock &amp; furthers the Gabi's mission.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/480d96c4-c5d8-4404-99a1-0db7fb0dc12f/Screenshot+2022-11-17+at+1.56.25+PM.jpg</image:loc>
      <image:title>Give - Triangle Land Conservancy</image:title>
      <image:caption>Since 1983, Triangle Land Conservancy has worked to save the places you love and the land we need to safeguard clean water, protect natural habitats, support local farms and food, and connect people with nature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/07b44c80-3e51-4dbe-ac5f-07b112eca972/BT-homepage.jpg</image:loc>
      <image:title>Give - Band Together</image:title>
      <image:caption>Since 2001, Band Together has used the power of live music to donate over $11 million to Triangle area nonprofit organizations. Each year, Band Together selects a different Triangle-area nonprofit partner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/b86b578c-6ce1-4f9d-a64e-4c5744f23be1/Screen-Shot-2022-08-08-at-12.41.48-AM_A0CB97AE-18E3-49E2-B6EEBB46D3186818_76a40da5-c734-424d-bd3a9774f6ca971a.jpg</image:loc>
      <image:title>Give - A Place at the Table</image:title>
      <image:caption>1 in 7 residents in Raleigh are food insecure. 1 in 5 children go hungry. There are over 1 million restaurants across the country. A Place at the Table is 1 in a million, where anyone is welcome to dine with us regardless of means. Welcome to Raleigh’s first pay-what-you-can-cafe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/f4235698-f86a-4bac-9ef3-876b72769be0/ymca-camp-sea-gull-seafarer.jpg</image:loc>
      <image:title>Give - YMCA Camp Sea Gull &amp; Camp Seafarer</image:title>
      <image:caption>Kids need Camp now more than ever. They need to be equipped and supported to thrive in a rapidly changing world. They need a place where they can unplug from technology and connect with each other in a meaningful way face to face.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chair8media.com/snow-report-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1576751083042-3RMO91PIF0I0GT5NABMI/Services-Banner.jpg</image:loc>
      <image:title>Snow Report 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/b731ef40-b6c4-4c6f-8eeb-4b3351a7ff3d/Screenshot+2023-01-07+at+9.59.18+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0b38cbbc-ba7a-4d0e-8223-9590f48d3b8e/Screenshot+2023-01-07+at+10.00.33+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/4acbfac3-b75e-4ddd-a06a-b708f5d3cdda/Screenshot+2023-01-07+at+10.02.58+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1e5b254a-d3ae-4a26-918a-3e9cdbcaf14b/Screenshot+2023-01-07+at+10.04.10+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a22ef65b-4db0-4e1a-ada5-00af644c3a34/Screenshot+2023-01-07+at+10.04.49+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/785472bd-efa9-4081-89ca-ecc4c78e0b8a/Screenshot+2022-12-06+at+12.14.40+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c34fd690-2ad8-47cc-8da2-703846973d75/Screenshot+2022-12-06+at+12.16.47+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/18c349cf-ed1e-458e-9767-73a72e88e7f2/Screenshot+2022-12-06+at+12.17.26+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/87d46278-feee-491f-9ec0-9a35a55d5199/Screenshot+2022-12-06+at+12.18.54+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/05842f92-9392-4ce4-802c-00106bf8d307/Screenshot+2022-12-06+at+12.19.43+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/88b6769b-626d-4dc4-99fd-720c7b4c6787/Screenshot+2022-12-06+at+12.20.48+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/dbd99755-b0fb-4b21-890d-068c562864c1/Screenshot+2022-12-06+at+12.21.39+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c6a4e3bf-0792-4dc8-85cc-c5ae872d948d/Screenshot+2022-12-06+at+12.22.18+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a5c3b8ff-ee55-4e12-a24f-77b5b084f521/Screenshot+2022-12-06+at+12.23.15+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/085da70e-3e00-4eee-a5ac-8954d5fc6f52/Screenshot+2022-12-06+at+12.25.02+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/2a364545-00fc-4e95-9207-8cbcaa075539/Screenshot+2022-12-06+at+11.28.50+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/5c9fd109-67cc-4fa4-b9c9-962220488241/Screenshot+2022-12-06+at+11.27.32+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a4b0a357-0138-4862-b681-5d71196449a3/Screenshot+2022-11-07+at+8.02.26+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0724c7fd-0a2a-43b0-989a-b4443d9ef826/Screenshot+2022-11-07+at+8.03.27+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/257f2e26-bb23-40d7-956b-86fc62becac3/Screenshot+2022-11-07+at+8.04.00+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/82faee1a-dc27-4831-bd14-b260ba0243ac/Screenshot+2022-11-07+at+8.04.27+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/87a6374d-97ac-48ec-a349-e4f2522ed9d6/Screenshot+2022-11-07+at+8.04.59+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a725fe36-594d-4646-9a6d-980d67075b24/Screenshot+2022-11-07+at+8.05.31+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/5cd135b3-c11c-4858-a603-18dda17a472b/Screenshot+2022-11-07+at+8.06.24+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/8df9714e-ce04-45d6-8177-053dd2da8405/Screen+Shot+2022-10-05+at+10.01.02+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/d03181b1-5c01-4d9e-8f1e-0c1e2c611bdb/Screen+Shot+2022-10-05+at+9.58.03+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/fac9fc53-258f-418a-b580-73e4c00eb20d/Screen+Shot+2022-10-05+at+9.56.42+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/9a559c38-4610-4574-bb36-9e26cb21f98b/giphy.gif</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/cd448dba-7844-4733-8f65-50ac31dc5d46/blog_title_templates.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/2c3ca93f-31dc-412d-a5dd-97b60ae1aa67/Screen+Shot+2022-09-28+at+7.03.33+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/2dc25d37-4a7d-4a29-88bf-41ab4a8afae6/Screen+Shot+2022-09-28+at+7.02.12+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/741c643d-c882-43b7-b3ea-5d7be10617b3/Screen+Shot+2022-09-28+at+7.00.51+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6eda1b4d-42c5-472d-8aea-a53d85c8a711/Screen+Shot+2022-09-13+at+6.55.38+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/57a1593b-eb00-4a5b-aca0-dc6a01eb3588/Screen+Shot+2022-09-07+at+11.36.12+AM.jpg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/1b727d52-2787-4e95-80d7-5d5323266073/Screen+Shot+2022-09-07+at+11.37.11+AM.jpg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/f7a8351f-3260-4fde-8d34-09944fa631a4/Screen+Shot+2022-09-07+at+11.39.41+AM.jpg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/5c007975-c006-4f9b-9693-f78c13a31fd5/Screen+Shot+2022-09-07+at+11.40.46+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/e1020fc4-acb1-4335-a80d-c3e23c34abc3/Screen+Shot+2022-09-07+at+11.41.52+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0f92793a-635b-4935-b3c3-1370c955f45f/Carhartt_Bitmoji.jpeg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/70d4666f-73d1-44c0-bcac-02c359a2a265/rialto.jpeg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/36f37fc6-3a1a-470d-919a-b34c06a98ddb/MRR_4566_fb4569fa-00ca-4380-aaa0-42a96b579132.jpeg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/925f7a8d-1a22-4032-bb8f-bfa996a5f0b3/hero-image.fill.size_1248x702.v1660070624.jpg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/6e79c662-87b3-4cc1-884e-f16349f33ebd/Screen+Shot+2022-08-06+at+9.39.20+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/f9ff797d-768d-4e6e-aea6-0054fb32ee80/Brafton-Infographic-Types-of-LinkedIn-Content.jpg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/dab90aba-f246-4dde-8e77-7f75f38ae1a6/https___foodsided.com_files_2022_02_Choco-Taco-3.jpeg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/5d6c704b-1363-47a2-9b58-18b3b5bf80c3/Screen+Shot+2022-07-28+at+6.46.11+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/2a8acf8a-3260-4a76-a90f-1798a770ddc0/220719-servicedirect-spend.jpeg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/8237dbb6-35e1-4e71-b8a7-7265feb75004/Screen+Shot+2022-07-28+at+6.49.03+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/ce8edcc9-f6d9-4945-9f55-4df71367d7f1/Screen+Shot+2022-07-19+at+6.38.35+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/acbcf888-4639-484c-b5b0-4f6683a7f71a/51119227693_ee7b2560d8_o-930x644.jpeg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/9a4633a2-239e-45c0-9725-970c9c894c98/Screen+Shot+2022-07-19+at+6.39.56+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/043f362f-9015-48f9-a6a1-b0a6342275b6/main_image_star-forming_region_carina_nircam_final-1280.jpeg</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/484b917e-d004-4cd9-af66-f888379fb4f4/Screen+Shot+2022-07-19+at+6.42.03+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/319c5488-3639-48d6-a710-98dd97a6e514/Screen+Shot+2022-07-07+at+1.49.16+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/c26225ef-2bee-4ef9-9e90-bd0566ea4c71/Screen+Shot+2022-07-07+at+1.45.41+PM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/a3c05b42-d64d-4ccc-9622-1e51ed66fc06/Screen+Shot+2022-06-28+at+6.16.30+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/0ab621fa-9e16-4557-93d7-ceed606d0330/Screen+Shot+2022-06-24+at+6.41.05+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/aa669294-c62c-4f30-8ae8-8a873f677530/ig_feed.gif</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/7f5c3b8e-e4c1-4cdf-9274-ca36dab958e0/Screen+Shot+2022-06-21+at+6.43.21+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/525c34f6e4b09199c2c2a427/8bfe1799-68d4-4a77-aaf1-a213891d6a7c/Screen+Shot+2022-06-21+at+6.42.21+AM.png</image:loc>
      <image:title>Snow Report 2022 - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Snow Report 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Snow Report 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Snow Report 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Snow Report 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Snow Report 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Snow Report 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Snow Report 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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