2025 digital roadmap

Digital Marketing is an ever evolving landscape. Back in our Colorado days, the daily snow report was a big deal - a roadmap of current conditions to help you plan for your next adventure.

Today, we created an internal "snow report" Slack channel to stay up-to-speed on the rapidly changing digital world, unique marketing campaigns, and people/places/things our Lifties are passionate about.

Happy skiing!

May

• Shopify’s Summer ‘25 updates dropped with 150+ new features

• A pasta company created playlists that are timed so you know when to drain your spaghetti

• The ultimate guide to LinkedIn ads: Mastering your B2B marketing

• Neal.fun’s latest game is…a crowdsourced internet road trip

• More than 300 movies cut together to make Eminem’s “Lose Yourself.”

• 37 free social media strategy templates that will elevate your workflows

• An astronaut’s photos from space

• A roundup of summer 2025 reading lists

• Guess the famous person from their Wikipedia page

• Social media benchmarks by industry in 2025

• A free tool that lets you annotate any webpage with others in real time

• The ultimate guide to this year’s summer music festivals

• The 100 best sports moments of the last quarter century

April

• Instagram Launches Video Editing App

• Twenty iPhone settings you can change to improve your experience

• A Guide to Reels Ads [Infographic]

• Baseball legend Ken Griffey Jr.—now a credentialed photographer—snapped iconic photos of Rory McIlroy winning the Masters

• How good brand marketing changes your brain

• This website helps you get through your day, one task at a time

• The winners of Sony’s 2025 World Photography Awards

• A Reddit thread full of hacks for making the internet better

• This Connections-inspired word grouping game has an extra twist

• LinkedIn Reports Record Engagement Once Again in Latest Performance Update

March

• The Best Time to Post in 2025, Based on 30K Brands and Creators

• Instagram Is Adding ‘Re-Posts’ To Amplify Content

• The Smithsonian National Zoo’s live Giant Panda Cam

• Variety’s 100 best TV performances of the 21st century

• 25 must-know Pinterest stats for marketers in 2025

• This site translates English words into European languages and puts them on a map

• State of Video: New Report Highlights the Rise of AI in Brand Video Production

• Create your own music on this simple platform—no skill necessary

• Make a digital visit to a museum exhibit

• Report Looks at Consumer Expectations of Brands on Social in 2025

February

• 31 Facebook statistics marketers should know in 2025

• Experience old-school gaming with this version of Pitfall! for the web

• 20 social media KPIs to drive business growth

• A seven-layer bean dip recipe to make for game day

• 𝔄 𝔴𝔢𝔟𝔰𝔦𝔱𝔢 𝔱𝔥𝔞𝔱 𝔞𝔩𝔩𝔬𝔴𝔰 𝔶𝔬𝔲 𝔱𝔬 𝔤𝔢𝔫𝔢𝔯𝔞𝔱𝔢, 𝔠𝔬𝔭𝔶, 𝔞𝔫𝔡 𝔭𝔞𝔰𝔱𝔢 𝔱𝔢𝔵𝔱 𝔦𝔫 𝔞 𝔟𝔲𝔫𝔠𝔥 𝔬𝔣 𝔠𝔬𝔬𝔩 𝔣𝔬𝔫𝔱𝔰

• 12 Instagram trends to watch in 2025

• Duolingo announced the demise of its owl mascot

• USA Today’s 2025 Restaurants of the Year

• Saturday Night Live’s 20 best cast members

• One person condenses 50 years of travel lessons into one post

• The subreddit where people post objects so others can tell them what they are

• Ten books to feed your mind in 2025

• A documentary about the woman who introduced Southern cooking to the world

January

• The 10 most compelling architecture projects of 2024

• The importance of social media marketing: 7 stats that prove social’s role in business success

• This is the most relaxing song ever, according to scientists

• 7 AI in social media examples to inspire your strategy

• An app that locks you out of social media until you go for a walk

• How to drive organic social media growth in 2025

• This Caffeine Calculator determines your safe and lethal doses

• 10 social media trends you need to know in 2025

• 17 films premiering at Sundance to keep your eye on

• This game shows whether you have better music or color intuition

• This fun website lets you make your own stained glass designs