2024 digital roadmap
Digital Marketing is an ever evolving landscape. Back in our Colorado days, the daily snow report was a big deal - a roadmap of current conditions to help you plan for your next adventure.
Today, we created an internal "snow report" Slack channel to stay up-to-speed on the rapidly changing digital world, unique marketing campaigns, and people/places/things our Lifties are passionate about.
Happy skiing!
October
How to get more followers on Instagram: 5 strategies to grow your audience
Turn big projects into actionable steps with his handy tool
How Gen Z uses social media and what that means for brands
This website celebrates the chrome logos of old cars
How to create a Black Friday social media marketing strategy
The 100 best songs of the 2020s so far, according to Pitchfork
How to launch a product on social media: Strategies for success
Compete against random people in real time to see who can type passages the fastest
Whole Foods has predicted the food trends of 2025
Instagram Downgrades Video Quality for Less Viewed Clips
This site lets you scream your troubles into the void
This tool converts PDFs into TikTok-style “brainrot” content
September
Social media conversion: 10 Ways to boost your conversion rate
Type in your name to see it spelled out with satellite imagery
Post Performance Report: Higher ed institutions raising the bar on social
Test your color perception
How to use AI for social media
This tool can tell you if an image has been manipulated
30 TikTok tools to skyrocket your growth
Embrace spooky season with the 75 greatest horror films of all time
A game that tests your history knowledge
12 essential Instagram metrics to measure performance in 2024
August
The Ultimate Video Hooks for Social Media
This app lets you use AI to transform photos of you and your friends
How brands can use influencers to reach niche pockets of the internet
Always up-to-date guide to social media image sizes
The best tool for TikTok Shop Analytics & Insights
This website lets you flip through decades of Radio Shack catalogs
How Miami Beach broke up with spring break: An inside look at the viral social media campaign
Best times to post on Instagram in 2024
Best times to post on TikTok in 2024
July
What the internet looked like in 1994
8 strategies for using AI for customer service in 2024
Describe a color and see the results
A ranking of the best movie soundtracks
7 strategies to boost your social media traffic
TikTok Publishes Marketing Guide for SMBs
ESPN has started naming its top 100 athletes of the century
5 Best brands on Pinterest to learn from
Stunning drone footage of Mount Everest from base camp to the summit
Everyday life, in real time
Survey Shows That Snapchat is a Key Social Shopping Platform
YouTube Shares Tips and Pointers on How To Grow a Channel
June
Why you need to speed up your social media response time (and how)
The best books to take to the beach this summer
29 Tips To Improve Your LinkedIn Strategy [Infographic]
The past, present and future of influencer marketing
This website lets you search 2 million recipes
Pinterest Marketing Tips From the Pros [Infographic]
A tour of Disney’s secretive invention lab
TikTok Shares Insights Into Upcoming Shopping Trends
The latest travel trend is staring at the real-time flight map for the whole trip
A Small Business Guide to Generative AI [Infographic]
May
Welcome back to the 90’s. Click on power button to begin journey
Instagram Shares More Info on the Distribution of Longer Reels Clips
The Performance Max playbook: Best practices and emerging tactics for 2024
Pinterest Shares Insights Into Key Summer Trends
A replica of the iconic house from Up is now bookable on Airbnb
Report Highlights the Best Times to Post to Social Platforms in 2024
The battle for the song of the summer is looking fierce
Web Design Glossary: 38 Terms & Definitions You Need To Know [Infographic]
15 iPhone tips and tricks that may surprise you
Brand trust: What it is and why it matters
Type what you want to say into this reverse dictionary
Apple Music released its list of the 100 best music albums
April
Instagram Says a Glitch Temporarily Erased Millions of Followers From Accounts
Print out a 2024 calendar with all the dates on a single page
How to Use Rhythm in Your Social Media Content [Infographic]
These award-winning nature photos capture the world around us at its most alluring
LinkedIn Sees Record Levels of Engagement Once Again
The fastest Wordle winning strategy
Meta Announces Updates for its Ray-Ban Smart Glasses, Including AI Elements
101 pieces of advice from all-around smart dude Kevin Kelly
Pinterest Shares Insight Into Summer Travel Trends
America’s national parks, ranked
15 Inspiring LinkedIn Post Ideas (+ Examples) for Your Page
Post Performance Report: Brands creating AI-generated content with intention
400+ Instagram captions and ideas to get you through every season in 2024
12 Social media giveaway ideas and contest examples for 2024
The social media metrics to track in 2024 (and why)
13 Strategies to increase Facebook engagement
March
Merge, split, compress, edit, and convert your PDFs with this free handy tool
250+ Instagram Reel hashtags to boost engagement for your brand
12 Important Metrics in Google Analytics 4 [Infographic]
Woman Documents Her Attempt to Complete an Entire Marathon in Costco
Instagram Updates Hashtag Search To Broaden Discovery
A glossary of what all the heart emoji mean
Instagram Launches Ads With Promo Codes To Entice Purchase Activity
How to use LinkedIn hashtag analytics to boost content reach
Go on a journey through the typefaces of Toronto’s stores
24 must-know Pinterest stats for marketers in 2024
50 albums coming out this spring, from Beyoncé to T Bone Burnett
25 YouTube stats marketers should know in 2024 [Updated]
The winners of this photography contest will convince you to go beyond portrait mode
24 Facebook statistics marketers should know in 2024
The 100 best dog movies, ranked by Rotten Tomatoes
The 43 best marketing resources for 2024
11 AI marketing tools your team should be using in 2024
February
Adobe has 'no plans' to invest in XD despite failed Figma buy
Here’s a printable full year calendar that fits on a single page
14 web design trends to keep an eye on in 2024
Atlas Obscura’s 50 places to eat and drink before you die
Leveraging 2023 Data to Drive Growth in 2024
Dictionary.com’s new words and phrases for 2024 include “greedflation,” “shacket,” and “Barbiecore”
The Shopify SEO Expert Guide: Over 101 Tips
Instagram Highlights High-Performing Brand Marketing Concepts [Infographic]
Watch a voice-over actor break down 10 common tones
New Report Looks at Social Platform Performance Benchmarks for Brands
Here’s how the design of restaurant menus is changing
Instagram Experiments with New ‘Friend Map’ Live Location Display
17 tips to improve your ChatGPT prompts
Meta Shares Tips on How To Avoid Apple’s In-App Fees [Infographic]
Instagram Tests Options To Create Alternate Image Backgrounds and Facilitate In-Stream Orders
Pinterest Highlights Key Color Trends for 2024
January
YouTube Launches 2024 AdBlitz to Showcase Super Bowl Campaigns
This year’s Banished Words List includes rizz, iconic, and slay
The Next Big Thing: The Agency Guide to Pinterest Predicts 2024
LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]
Look closely at the winners of a close-up photography contest
Instagram Now Lets You Opt-Out of Read Receipts for DMs
Gen Zers are the most adventurous and active digital participants
Post Performance Report: Brands already inspiring us in 2024
How the guy who matches moments in sports to art manages to do it without AI
16 AI social media tools for your brand in 2024
Practice your typing speed and accuracy on dozens of the most famous novels of all time
20 Best Instagram tools to level up your presence
TikTok’s Testing 30 Minute Uploads as It Looks To Expand Its Content Options
Get inspired by the winners of the Travel Photographer of the Year awards
How the LinkedIn algorithm works in 2024