As the landscape of social media marketing races forward at a breakneck pace, I can’t help but think about the words of the man, the myth, the legend… Ricky Bobby. 'If you ain’t first, you’re last.' And in this digital race, staying ahead isn’t just an advantage, it may just be your only chance to win!

A handful of us Lifties had the privilege of attending Fast Company’s Innovation Festival this fall in the bustling Big Apple. The event brought together a diverse community of marketers and innovators from across the world, fostering enlightening discussions, purposeful networking, and invaluable insights.

For this month’s blog, I thought it would be fun to sit down with our incredibly talented Social Media Intern, Amelia Benesky, to hear her thoughts about the future of our social media and the power of Gen Z. After all, the future of social media marketing rests in the capable hands of individuals like her!

Are we grateful that platforms like Instagram are evolving to provide digital marketers with new ways of reaching our target audience? Of course! That’s how we push our own boundaries, stay on top of trends, and provide the best results for our clients. However, too often these new features fall short of what agencies, businesses, and really all users are wanting. 

But what if you need to boost your engagement? That’s okay! There is always room to grow. Why not try out a new strategy! Here are my social media manager tested ways for boosting your Instagram engagement overnight.

This holiday season, I want to encourage everyone out there to support local, small businesses. And, if you need a little help doing that, I have a list of ways you can help!

The holidays are *almost* here, so gather around the fire, grab your hot cocoa, and let me tell you a jolly story about every digital marketer's favorite holiday tradition — shopping season!

I admit it. I love Halloween. And, because I love Halloween, I couldn’t pass up the opportunity to trick-or-treat myself to a little self-indulgent Halloween blog. This month, we’re taking a look at horror movies, specifically, three tips pulled from your favorite fright-filled flicks that surprisingly relate to social media marketing!

In-person conferences are BACK and we’re here for it. Especially when said conference is in Beantown with wicked awesome 70° weather. Late summer in Boston is truly a site to behold — the perfect escape to offset hours of indoor information overloading. Whether you’ve been to Inbound before or still have it on your continuing education bucket list, these marketing tips & tricks we picked up are sure to inspire a visit.

Twitter has infamously been “anti-edit” since its launch in 2006. Basically, every other text-based social media platform on the internet lets you fix a mistake (i.e. Facebook, Instagram, even Reddit), but Twitter has held fast to the belief that editing could be abused…

It’s graduation season, and that means one thing — I’m getting sentimental. As a member of the “COVID Class” of 2020, I still feel like I missed out on the capstone of my college experience. I didn’t walk across the stage to get my diploma. I didn’t get to taste Clemson’s famous homemade ice cream for the last time. And, I didn’t get to say goodbye to many of the professors and classmates that changed my life forever…

Whether they’re lawyers, nurses, teachers, construction workers, stay-at-home heros, or small business owners, all moms are BUSY. With so little time and so much to do, it is crucial that your brand is developing strategies to meet these key decision makers’ specific needs. After all, if momma ain’t happy then nobody is happy!

If you have never heard of a call to action (CTA) before don’t be alarmed! This term is often brand new for our social media clients. CTAs are statements designed to get an immediate, measurable response from your audience. I like to use the metaphor that a social media post is the door to your brand, but a strong CTA is the sign saying “come on in and stay awhile”!

Snackable content is the term used to describe content designed to be easy for readers to consume and share. Short, sweet, and extremely filling, these bite-sized pieces of content may take the form of GIFs, memes, infographics, quotes, or even Instagram Reels.