Digital marketing tips, tricks & teachings
We’re constantly asked, “How does your team use AI?” For us, it’s simple: we use it to amplify our creative process and make smarter decisions for our clients.
Here are three AI features worth checking out, and we’ll add to the list along the way. Also, the graphic below was created with ChatGPT. Robot is getting better every day!
Read MoreWe work in digital marketing so being online literally comes with the job. Somewhere between content calendars, doom-scrolling, and “just checking one thing,” we realized our screen time outside of work was… not exactly giving balance. We decided to try something different.
Read MoreAt Chair 8, our work is rooted in storytelling — and few embody that more fully than Jack Miles, our Multimedia Producer and one of our longest-tenured team members. With over 4 years at Chair 8, Jack has been behind the camera for countless brand stories, capturing everything from documentary-style features to polished commercial content.
Read MoreJoin us for two incredible nights of film at the Rialto Theater in Raleigh! Mountainfilm brings a powerful selection of adventure-packed, thought-provoking documentaries from the renowned Telluride festival, inspiring audiences to create a better world. Fly Fishing Film Tour (F3T) offers an exciting evening of stunning cinematography, community, and conservation.
Read MoreAs sustainability, value, and authenticity grow in importance, resale is becoming a dominant force in modern retail - and brands that embrace it will be the ones that stay relevant.
Read MoreIn a world of over-designed, over-complicated e-commerce sites, RipSkirt keeps things simple, empowering, and real. Their website reflects who they serve: women who want great style, zero hassle, and a little bit of joy with every click.
Read MoreTracksmith has built more than a running brand — they’ve created a lifestyle, a culture, and a community that today’s consumers actually want to be part of. Every detail, from product quality to content to customer journey, is executed with intention and authenticity.
Read MoreIf you’re a business owner or marketing director wondering what kind of social media support makes the most sense for you, this one’s for you. Let’s dive in!
Read MoreI’ve put together this handy guide to show you how to tap into the data directly on platforms like Facebook, Instagram, and LinkedIn. Let’s dive in!
Read MoreOnce celebrated for its community-driven presence on TikTok, Poppi has recently doubled down on influencer marketing. Their latest stunt? Sending custom vending machines stocked with their drinks to high-profile creators like Kaeli Mae. But instead of winning over the internet, the move sparked backlash.
Read MoreBy combining AI with psychological insights, marketers are discovering how these technologies can reshape consumer perceptions, attitudes, and behaviors. The way we engage with AI is changing, and social media is playing a major role in this shift.
Read MoreIf you haven’t heard about Instagram’s newest layout update, spoiler alert: squares are out!
Read MoreI find that the start of a new year is the perfect opportunity to hit pause, reflect on the past twelve months, and set intentions for what lies ahead. It’s more than just setting goals; it’s about taking stock, learning from my mistakes, and having honest conversations with myself about what I want the next year of my life to look like.
Read MoreFrom hyper-personalized content to the resurgence of long-form video, here’s what we’re already preparing for and how your brand can embrace the change.
Read MoreBrands that use nostalgia in marketing strategies create a bond with their audience by connecting their products with common seasonal memories. This shared connection shows consumers that brands value the same experiences and traditions that we all know and love. It is a reminder that a brand isn’t just a business, but want to be a part of moments that matter to their customers.
Read MoreA faceless Instagram Reel is simply a video that doesn’t feature your face but still conveys your brand’s message, engages your audience, or showcases your product/service. These videos can include voiceovers, text overlays, or even music to tell your story without showing who you are.
Read MoreCelebrating its tenth year, the 2024 Fast Company Innovation Festival takes place across various venues in New York City, bringing together thousands of creators and innovators from around the world. Over four days, our team engaged in inspiring discussions and hands-on workshops. Most importantly, we left the Big Apple energized and inspired, as all good CE does, ready to implement strategies for both ourselves and our clients.
Read MoreIt’s that time of the year again and Dancing with the Stars (DWTS) is back. DWTS has evolved into more than just a dance competition, but an entertainment marketing powerhouse. The show brings together celebrities, professional dancers, and viewers in a unique way, benefiting everyone involved. So, what makes DWTS such a marketing success? Let's break it down. (No pun intended.)
Read MoreFast Company’s Innovation Festival is always a highlight for us—a time to reset, find inspiration, and dive deep into the world of NYC’s agencies, innovators, and creatives. FutureBrand’s branding workshop set an exciting tone for the week. Here are five characteristics to help your brand stand out with high impact ideas that drive positive impact.
Read MoreOne of my favorite topics in consumer behavior is cognitive biases. These are mental shortcuts our brains take, often leading us to make decisions without realizing we’re not being totally logical. We rely on emotions or past experiences rather than pure logic—because, after all, we’re human, not computers! When marketers understand how to leverage these cognitive biases, they can shape the way people think and act, using these mental shortcuts to nudge consumers toward their products.
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