Digital marketing tips, tricks & teachings
I’ve gone into detail about my dos and don'ts for navigating social media holidays! And, if you make it to the end, not only will you be my new best friend, but you’ll also get to see my list of the best upcoming holidays you won’t want to miss!
Read MoreAs the landscape of social media marketing races forward at a breakneck pace, I can’t help but think about the words of the man, the myth, the legend… Ricky Bobby. 'If you ain’t first, you’re last.' And in this digital race, staying ahead isn’t just an advantage, it may just be your only chance to win!
Read MoreAmidst the hustle and bustle of the holidays, this blog has your back! I've curated eight content ideas that'll sprinkle some magic into your social media strategy, ensuring your brand shines as brightly as Rudolph's nose.
Read MoreBurnout is a scary word, because to so many, burnout means giving up. But, let's face it – in today's digital age, burnout is inevitable, especially in the realm of social media. Even seasoned social media managers aren't immune to the “doom scroll.”
Read MoreIf the NFL can attract hundreds of thousands of fresh fans, could there be a compelling case for your brand to do the same? In the world of social media marketing, diversifying your audience is a crucial strategy to expand your reach and increase engagement, so let’s dive in!
Read MoreIt’s back to school season, and surprisingly enough, I miss the days of getting geared up to start a fresh new year! I mean, I could go without the calculus, five paragraph essays, and lunchroom drama, but there was always something so exciting about buying new supplies, laying out the crisp first day of school outfit, and starting over.
Read MoreFor this month’s blog, I thought it would be fun to sit down with our incredibly talented Social Media Intern, Amelia Benesky, to hear her thoughts about the future of our social media and the power of Gen Z. After all, the future of social media marketing rests in the capable hands of individuals like her!
Read MoreSo, with that secret confessed, I am going to channel my inner Gordon Ramsey and tell it to you straight — these are my hot takes on the newest Instagram features.
Read MoreHere’s our deep dive into the teachings we will be implementing and why you should be too.
Read MoreAre we grateful that platforms like Instagram are evolving to provide digital marketers with new ways of reaching our target audience? Of course! That’s how we push our own boundaries, stay on top of trends, and provide the best results for our clients. However, too often these new features fall short of what agencies, businesses, and really all users are wanting.
Read MoreBut what if you need to boost your engagement? That’s okay! There is always room to grow. Why not try out a new strategy! Here are my social media manager tested ways for boosting your Instagram engagement overnight.
Read MoreThink of social media marketing as a new book, not just a new chapter for your business. Start from scratch by taking the time to reflect on what values your business provides, who your customers are, and what the two are able to create when they come together. Don’t rush into posting just to “stay relevant.” Think of what relevance your content will have to others, and how you can create it in a sustainable and measurable way.
Read MoreThe holidays are *almost* here, so gather around the fire, grab your hot cocoa, and let me tell you a jolly story about every digital marketer's favorite holiday tradition — shopping season!
Read MoreI admit it. I love Halloween. And, because I love Halloween, I couldn’t pass up the opportunity to trick-or-treat myself to a little self-indulgent Halloween blog. This month, we’re taking a look at horror movies, specifically, three tips pulled from your favorite fright-filled flicks that surprisingly relate to social media marketing!
Read MoreIn-person conferences are BACK and we’re here for it. Especially when said conference is in Beantown with wicked awesome 70° weather. Late summer in Boston is truly a site to behold — the perfect escape to offset hours of indoor information overloading. Whether you’ve been to Inbound before or still have it on your continuing education bucket list, these marketing tips & tricks we picked up are sure to inspire a visit.
Read MoreTwitter has infamously been “anti-edit” since its launch in 2006. Basically, every other text-based social media platform on the internet lets you fix a mistake (i.e. Facebook, Instagram, even Reddit), but Twitter has held fast to the belief that editing could be abused…
Read MoreIf you have never heard of a call to action (CTA) before don’t be alarmed! This term is often brand new for our social media clients. CTAs are statements designed to get an immediate, measurable response from your audience. I like to use the metaphor that a social media post is the door to your brand, but a strong CTA is the sign saying “come on in and stay awhile”!
Read MoreSnackable content is the term used to describe content designed to be easy for readers to consume and share. Short, sweet, and extremely filling, these bite-sized pieces of content may take the form of GIFs, memes, infographics, quotes, or even Instagram Reels.
Read MoreThe season of love is upon us and if there is one thing that all social media managers are wishing for this Valentine’s Day it’s yet another Instagram update. Okay, yes, I’d definitely prefer chocolate or a nice bottle of wine, but this update is something most of us in the field have been waiting for!
Read MoreNew year, same content? It’s finally 2022, which means it’s time for you to re-evaluate and re-define your social media strategy for the new year. As social media professionals, we love to focus on change: new platforms, breakthrough algorithm switch-ups, and the latest meme taking over our feeds. In an industry that is always changing, trends are key.
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