3 AI Tools Worth Testing
AI can feel like standing at the top of a mountain with too many trails to choose from. Some runs look promising, some look icy, and a few probably lead straight into the trees.
But every now and then, a tool comes along that feels easy to test, easy to understand, and useful right away. No massive onboarding. No 47-step setup. Just a few fresh tracks your team can take for a quick lap and actually see value.
We’re constantly asked, “How does your team use AI?” For us, it’s simple: we use it to amplify our creative process and make smarter decisions for our clients.
Here are three AI features worth checking out, and we’ll add to the list along the way. BTW, the graphic below was created with ChatGPT. Robot is getting better every day!
Pomelli by Google Labs
Pomelli is designed to help businesses generate on-brand marketing content. It can analyze your website, understand pieces of your brand identity, and help create campaign ideas and assets that feel more aligned with your business.
For small teams, that’s a big lift. One of the hardest parts of marketing is not just creating content, but creating content that feels consistent. Pomelli gives you a place to start, helping turn a blank screen into something closer to a first draft, campaign concept, or social post that already has your brand in mind.
Think of it like a good ski guide. It will not ski the mountain for you, but it can point you toward a better line.
Prompted Playlist by Spotify
Spotify’s Prompted Playlist lets you describe the kind of playlist you want based on a vibe, scenario, or mood, then generates one for you. Spotify says users can create a playlist by describing what they want to hear and can even set it to refresh daily or weekly.
This is not exactly a marketing platform, but it is a simple and fun example of where AI is heading: personalization through every day language. Spotify’s Prompted Playlist shows how AI can support culture — setting the vibe for in-house brainstorms, client workdays, and creative momentum.
For brands, there is a takeaway here. People do not want to dig through endless menus. They want to say what they need and get a useful result. “Give me a playlist for a Friday afternoon creative sprint” is not all that different from “Give me a campaign idea for a spring sale targeting first-time buyers.”
The better the prompt, the better the output. Same goes for marketing.
Prompt example:
Create the ultimate feel-good summer road trip playlist with clean, appropriate songs that everyone can sing along to. Mix nostalgic oldies-but-goodies with upbeat classics and modern feel-good hits. Include sunny driving music, windows-down energy, beach town vibes, Americana classics, soft rock favorites, 70s/80s singalongs, and timeless road trip anthems. The vibe should feel carefree, warm, nostalgic, happy, and cinematic — like driving with friends at golden hour on the way to the beach.
Voilà. Here’s Josie’s summer road trip playlist in seconds. Hall & Oates FTW:
Sidekick by Shopify
If your business is on Shopify, you’ve got to be utilizing AI to stay ahead of the curve.
Enter Sidekick: Shopify’s AI assistant built for commerce. Shopify describes it as a “24/7 Shopify expert that combines commerce knowledge with advanced reasoning and creative problem solving.” It can connect business data points, uncover opportunities, create content, and help execute tasks.
What makes Sidekick especially interesting is that it works inside the Shopify admin, with context from your actual store. It can provide guidance, generate content, build apps, and complete tasks using everyday language, while presenting changes for review before applying them.
For e-commerce teams, that means AI is moving beyond “write me a product description” and closer to “help me understand what is happening in my store and what I should do next.”
Prompt example:
Segment my customers from the last 90 days by purchase behavior: new vs returning, order value tiers, and purchase frequency. Show revenue contribution and average order value by segment compared to my annual average.
The Bottom Line
AI is not a replacement for strategy, taste, or a strong brand point of view. It is not the whole mountain. But it can be a helpful chairlift.
Because in marketing, just like skiing, the goal is not to use every trail on the map.
It is to find the best line down.