Stuck for Ideas? Here's 65 Post Ideas to Fill Your Social Media Content Calendar

Having trouble coming up with content ideas? Our team of professional feed scrollers is here to help!

From interactive polls and behind-the-scenes glimpses to informative how-to guides and user-generated content, these examples will help you fill your upcoming calendar with posts that elevate your brand and generate measurable engagement.

  1. Share something seasonal or celebrate a holiday

  2. Push people to your Instagram Stories for exclusive content

  3. Give a sneak peek of something you’re currently working on

  4. Share a shocking statistic related to your field, product, or service

  5. Introduce new team members

  6. Encourage your audience to join your mailing list

  7. Share a behind-the-scenes look at your recent photo or video shoot

  8. Film an unboxing video of your product (or award!)

  9. Push your audience to a specific page of your website

  10. Feature user-generated content

  11. Run a giveaway with a video

  12. Run a giveaway with a photo (people REALLY love giveaways) 

  13. Teach people how to use your product with a graphic

  14. Give quick tips

  15. Share your perspective on a commonly asked question

  16. Share a customer review or testimonial

  17. Drum up engagement with a “caption this” post

  18. Use voiceover in an Instagram Reel to explain a process

  19. Partner with influencers and content creators

  20. Share your company’s blog post

  21. Point your audience to free resources

  22. Share more about your employees with a video series

  23. Post about company culture and engagement

  24. Give a shoutout to another local business

  25. Lean into humor with video, especially when it’s candid

  26. Speaking of candid humor, it works on photos too

  27. Celebrate your team’s milestones and anniversaries

  28. Get your audience engaged with a DIY project

  29. Cross-promote your social media pages

  30. Generate engagement with a timelapse of your team at work

  31. Share the playlist your team has been listening to

  32. Ask a question

  33. Dive into your company’s history

  34. Do a social media takeover with one of your employees

  35. Recap an event you recently hosted or attended

  36. Link inspirational quotes to your company’s values and mission

  37. Jump on the latest meme

  38. It’s all about sports

  39. Post a packing video of your product

  40. Share your team’s commitment to health and safety

  41. Remind your audience about gift cards

  42. Don’t be afraid of a #TBT

  43. Explain more with an infographic

  44. Show off a day in the life

  45. Utilize a descriptive, original audio to make evergreen content pop

  46. Play around with camera tricks for an Instagram Reel

  47. Utilize a new feature on the platform

  48. Show off your employee’s faces and personalities

  49. Introduce your service as a date night idea

  50. Play with overlay text on product photos

  51. Dogs will never disappoint

  52. Show off your followers engagement in Instagram Stories

  53. Link your brand to the five love languages

  54. Share a year in review carousel

  55. Use a “tweet” to your advantage

  56. Jump on the pop culture bandwagon

  57. Present a problem and solution

  58. Break down your secret recipe (literally)

  59. Share your business in the news

  60. #TransformationTuesday

  61. Play with stop motion to show off your products

  62. Utilize CapCut for funny, trending Instagram Reels content

  63. Gift guides can be perfect all year round

  64. Spell it out

  65. Share a bit of history

Delaney KellyComment