Despite the mystery and conspiracy theories, the algorithm is not something to be feared. It turns out the key to growing on Instagram lies in understanding the algorithm, while not allowing it to dictate how you provide great content for your followers.
Read MoreIn the spirit of Mean Girls, I would say that we have all felt personally victimized by the events of 2020, however, there was a survivor of the onslaught — social commerce. Because of the pandemic, reliance on e-commerce and the amount of time spent on social media has skyrocketed.
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