How a 40-Second Video Won March Madness

You better check your bracket, because University of Oregon basketball player Sedona Prince won March Madness this year with this TikTok. The video shows the men's weight room at the NCAA tournament stocked with rows of training equipment. What did the women’s weight room get? A single rack of hand weights and a stack of yoga mats. In Prince’s words, “this needs attention.”

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2021 Social Commerce Trends

In the spirit of Mean Girls, I would say that we have all felt personally victimized by the events of 2020, however, there was a survivor of the onslaught — social commerce. Because of the pandemic, reliance on e-commerce and the amount of time spent on social media has skyrocketed.

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