On The Water Review With Soul

We had the pleasure of shooting this piece with Telluride Outside for the release of the new Scott Fly Rods G Series. It's been 12 years since the G2 was introduced and quickly became one of the best dry fly rods in the industry. With the introduction of this new rod, the G Series once again raises the bar for the finest trout stick in the industry.

The goal of the video was to create a cinematic approach to a product release, but also capture demonstrations on the water -- it needed to be both informative AND emotional. We timed the video release perfectly for the world’s largest sportfishing trade show, 2017 ICAST in Orlando, FL where it was awarded Best in Show!