Cook's Mill Whiskey
Savor The
Moment
For Capt. Seth, the attraction of fly fishing is that it forces people to slow down. “You should savor that moment.” For him, it’s all about relishing time together on the water, free from distractions that tend to cut those moments short. The same philosophy resonates in Cook’s Mill Whiskey.
cooksmillwhiskey.com
GOAL
Captivating storytelling campaign for a brand-new NC bourbon for YouTube in-stream & bumper ads.
ANSWER
Video series highlighting masters of their craft who practice an unhurried, innovative approach, meant to be relished in the moment.