KUUSI
A Modern
Mercantile
Located on the Keweenaw Peninsula, many locals know this spot as The Last Place On Earth. Where the sky meets the water. Just remote enough to be both thrilling & relaxing. The perfect Made in Michigan experience.
@kuusimercantile
GOAL
Establish branding for new modern mercantile in Phillipsville, MI.
ANSWER
After diving into the history of the space and concept, the team knew it needed a visual identity that is elevated yet down to earth.
