Virginia Episcopal School
Be Known.
Be You.
At Virginia Episcopal School, students are known for who they are—and supported as they grow into who they’re meant to become. Be Known. Be You. brings that promise to life through authentic student stories that show how belonging, encouragement and opportunity shape the VES experience.
ves.org
GOAL
Strengthen retention among current VES families while introducing prospective students across the Southeast to the personal, supportive experience that sets VES apart.
ANSWER
We created Be Known. Be You., an integrated campaign built around the stories of real VES students and the individual journeys that shaped their experience. From the campaign logo lockup and messaging platform to a series of original films, we developed a flexible creative system that highlights themes of leadership, confidence and belonging. The campaign gives VES a powerful way to reinforce the value of the school experience with current families while helping prospective students see themselves at VES.