West End
West End
Best End
Located across from Raleigh Union Station adjacent to the Warehouse District and Boylan Heights, West End is home to creatives and makers who are shaping the future of downtown.
westendraleigh.com
GOAL
Create a video series that captures the energy and character of Raleigh’s West End—highlighting its creative community, new retail and residential offerings, and unique position at the crossroads of culture, history, and growth.
ANSWER
We produced a video series for Instagram that highlighted the West End’s unique mix of history, creativity, and new development—featuring local businesses, makers, and the neighborhood’s evolving energy. Rolled out across organic, paid, and earned media channels, the campaign generated buzz, drove awareness, and positioned the West End as one of Raleigh’s most exciting emerging destinations.
