YMCA Camp Sea Gull and Camp Seafarer
Anchored in camp.
Built for life.
Camp Sea Gull and Camp Seafarer are more than a place to spend the summer. They’re places where kids build confidence, independence, friendships and skills that grow stronger with every year they return.
GOAL
Increase camper retention by helping families see the long-term value of returning to Camp year after year—and shine a light on the bigger goals, traditions and accomplishments that can take multiple summers to achieve.
ANSWER
We created Anchored for Life, an integrated campaign built around a simple idea: what kids gain at Camp stays with them long after summer ends. Through three original films—Lightning Skipper, Swim the Neuse and Letters Home—we brought the long-term Camp experience to life, showing how returning campers build confidence, resilience, independence and meaningful connections over time. The campaign extended across a dedicated landing page, paid media, email and social, giving families a clearer picture of why coming back matters—and turning the milestones campers work toward into reasons to return summer after summer.
