July 2026
Happy 8th! Here are our fresh tracks for July:
New Website for High Country Boats
Moving from Funnel to Flywheel
The Liftie List: Favorite Albums
Snow Report: Live baseball in 8-bit, How TikTok Shop is changing innovation, this app tracks shade, & more
Featured Video: Anchored for Life
WEB
New Website for High Country Boats
New website for @highcountryboats
High Country Boats strike the perfect balance between durability, fishability, performance, and flat-out good looks.
SOCIAL
Moving from Funnel to Flywheel
This is a must-read for business owners or anyone looking to understand what an effective social media marketing funnel looks like today. The traditional customer journey is no longer a straight line from awareness to purchase. This article explores how brands can use social intelligence, authentic content and trusted communities to create a continuous flywheel that builds visibility, trust and action.
THE LIFTIE LIST
Favorite Albums
A new series featuring the things we're loving on and off the mountain. First up: the albums we always keep in rotation.
LK: YSPSFGSIL by Olivia Rodrigo. Encapsulates all of the emotions of falling in/out of love without leaving the listener feeling heavy! Can listen to this daily and not get tired of it. Also fun fact it's Robert Smith's first feature ever.
Josie: The Romantic by Bruno Mars. I love that it isn't chasing trends. It feels like an album I'll still be listening to years from now. It has soul, classic soul, funk, and R&B influences. At its core, it's about choosing love despite the risk.
Andrea: The Art of Loving by Olivia Dean. The songwriting is incredibly thoughtful, and the music has a warmth that's both comforting and uplifting. It's an album that feels honest, understated, and deeply human. Olivia Dean seems to bring that same authenticity and grace to her performances, I'd love to see her live.
Hart: Welcome to the Mood by LEISURE. Laid back grooves and just enough funk make it the perfect soundtrack for a productive afternoon at HQ or wherever the day takes you.
TRENDS & NEWS
Here's your snow report to stay up-to-speed on trends & news in the rapidly changing digital world:
Live baseball games, but in 8-bit view
How to rethink the social media marketing funnel with a flywheel
This app tracks shade, so you can plan your garden or your next hike
How TikTok Shop is changing innovation for food and beverage brands
FEATURED VIDEO
Anchored for Life
As we prepare to launch this year’s Anchored for Life campaign, we’re looking back at last year’s series and the stories that brought Camp Sea Gull and Camp Seafarer to life.
More than summer camps, they’re communities where young people grow into capable, confident humans—building character, independence and friendships that stay with them for life. We just returned from filming the next chapter and can’t wait to share it with you soon!