November 2023
Hop On The Lift
Here are our fresh tracks for November:
New website for North Hills
Bouncing back from social media burnout
Fast Company's Innovation Festival takeaways in NYC
Enjoy these Freshies
Digital Snow Report
Featured video: Holt Brothers Foundation
New web work for North Hills:
Live, work, shop, dine, and play at North Hills. This innovative, multi-faceted district offers many options to live and stay a while. Browse over 200 tenants, upcoming events, new restaurant & shop announcements, & much more.
Bouncing Back From Social Media Burnout
Burnout is a scary word, because to so many, burnout means giving up.
But, let's face it – in today's digital age, burnout is inevitable, especially in the realm of social media. Even seasoned social media managers aren't immune to the “doom scroll.”
According to DataReportal, the average person spends 2.5 hours a day on social media. That’s 864 hours a year of scrolling through apps, equivalent to 36 days. The average social media manager spends 8 hours a day on social media. That’s 2,920 hours a year or just under 122 days.
However, I don’t say this as a negative. I love social media. I love my work. But to ignore the very reality of burnout would be like going to battle without a shield. Instead, I encourage you (and myself) to learn how to recognize burnout, and likewise, protect yourself from it.
Fast Company's Innovation Festival Takeaways in NYC
A handful of us Lifties had the privilege of attending Fast Company’s Innovation Festival this fall in the Big Apple. The event brought together a diverse community of marketers and innovators from across the world, fostering enlightening discussions, purposeful networking, and invaluable insights.
Here’s a breakdown of our top takeaways!
CONTENT
Enjoy These Freshies
Enjoy these freshies. Content dump of our favorite shoots from the past few weeks:
Cheers @gabriellejewelry
New Yatai @transfercofoodhall
Neighborhood dining oasis @ajjaeats
@the.iron.oaks goodness
New threads @kannons_clothing
DIGITAL MARKETING
Snow Report
Here's your snow report to stay up-to-speed on trends & news in the rapidly changing digital world:
SMS marketing 101: What is SMS Marketing (+ examples)
Reddit Shares an Overview of the Key Events To Plan For in 2024 [Infographic]
How to make money on TikTok: 15 strategies to use in 2023
6 effective ways to increase online sales through social media
Browse: A hundred lesser-known but useful websites.
A 7-Step Guide to a More Effective Content Strategy [Infographic]
These are the finalists for this year’s National Book Awards.
Marketing vs Branding: The Key Differences You Need to Understand [Infographic]
The CEO of Levi’s gives a definitive answer on how often to wash your jeans.
Instagram Tests Collaborative Carousel Posts
VIDEO
Holt Brothers Foundation
Thanks to everyone who helped make this year's Holt Brothers Foundation Funkraiser event a huge success! Here's a video we made for the annual fundraiser.
The Holt Brothers Foundation raises money to support children who have a parent with cancer. Primary grant recipients are the KidsCAN! program, which provides education and peer support to children and their families, and Camp Kesem, a sleep away camp for children who have a parent with cancer.