October 2025
Happy 8th! Here are our fresh tracks for October:
New Web Experience for Holt Brothers Foundation
New Integrated Campaign: Anchored for Life
Enjoy these Freshies
Snow Report: Dissecting Nike's social strategy, Fall Foliage Prediction Map, why you need to be bored, & more
Featured Video: Maeve
WEB
New Web Experience for Holt Brothers Foundation
New website experience for @holtbrothersfoundation
This exciting milestone comes at the perfect time as the Holt Brothers Foundation celebrate their 25th Anniversary and look ahead to the next 25 years of impact. The new site features easier ways to connect, learn about their programs, and get involved in their mission of supporting children whose parents or primary caregivers have a cancer diagnosis.
This launch is more than a redesign, it’s a re-commitment to building community, compassion, and connection.
CAMPAIGN
Anchored for Life
This fall, we launched "Anchored for Life," a new integrated campaign for Camp Sea Gull and Camp Seafarer celebrating the lifelong impact of camp. Centered around three short videos — Lightning Skipper, Swim the Neuse, and Letters Home — the campaign showcases how campers grow in confidence, character, and connection through every adventure. The message is spreading across social, paid, email, and web to inspire families to register for the upcoming summer.
CONTENT
Enjoy these Freshies
Freshies! Content dump of our favorite shoots from the past few weeks:
Magic at @maeveraleigh
It’s always Taco Tuesday @bartacolife
Touring @visitnhid with @kanerealtycorp_
Anchored for Life @camp_seagull @camp_seafarer
Mandala Sky @smokyhollowraleigh
TRENDS & NEWS
Here's your snow report to stay up-to-speed on trends & news in the rapidly changing digital world:
Dissecting Nike’s social media strategy: Lessons in influencer marketing and driving culture
A ranking of the best fall recipes, featuring plenty of apple, pumpkin, & cinnamon
ChatGPT lets shoppers buy products within the platform
These seven traits define people with Taylor Swift-level success
Why you need to be bored
This podcast lays out the history of rock in 500 songs
Redditors share their real-life “cheat codes”
A map that predicts when the fall color change will happen across the US
FEATURED VIDEO
Maeve
Maeve isn’t just a building—she’s a story brought to life.
Set in the heart of Raleigh, this film follows Maeve personified as she moves gracefully through the city and her home, embodying timeless calm and quiet confidence. In parallel, another presence traces the same path—two lives moving side by side, almost meeting, but not quite. Their journeys finally converge atop the rooftop terrace, where a serene connection unfolds high above the city.