8 Content Ideas to Sleigh Your Holiday Social Media Strategy

If you're anything like me, your December calendar is full — Between present-wrapping parties, movie marathons, and enough hot cocoa to serve all of Whoville, the task of planning social media content might feel as daunting as climbing Mount Crumpit (a little Grinch reference for you!)

After all, there’s a lot of pressure on marketers this time of year. Not only do we have to sell, sell, SELL during the busiest shopping season of the year, but we have to do it while being creative, whimsical, and sharing our company values. 

But, don’t worry! Amidst the hustle and bustle of the holidays, this blog has your back! I've curated eight content ideas that'll sprinkle some magic into your social media strategy, ensuring your brand shines as brightly as Rudolph's nose.

So, kick back with your cocoa and let's go!

1. Twelve Days of Christmas

Create a graphic template (Canva has some great, easy options!) highlighting one product each day for 12 days. Ideally, you’d be able to offer some promotion alongside each day (i.e. 20% off, BOGO, etc.)

2. Gift Guides

This could be a graphic or an Instagram Reel matching specific products to specific personalities (i.e. Grandma, The Hostess, the Grillmaster, etc.) You can even have a little fun with it by using niche personas like “the person a little *too* obsessed with their dog!”

3. Gift Wrapping DIYs

It may sound simple, but a fun Instagram Reel or photo carousel showing how to wrap your products or assembling a gift basket with various products can go a long way!

4. Office Decorations Tour

People love seeing a behind-the-scenes look at their favorite business. Show off your office decor with a tour video, photos, or even a timelapse of your team assembling the Christmas tree.

5. Vlogmas

We stole this one from Gen Z! Vlogmas is a holiday tradition on YouTube in which creators post one video every day in December leading up to Christmas. You could adopt the style to post an Instagram Reel or a series on Instagram Stories each day showing your life behind-the-scenes. This is especially great for owner-driven small businesses!

6. Host a Holiday Giveaway

A giveaway is a great opportunity to reward your loyal followers and gain audience members heading into the new year! Our tip? Identify a community partner to collaborate with! This could be an influencer or another small business.

7. Your Team’s Favorite Holiday Traditions

Create an Instagram Reel featuring team members sharing their favorite Christmas traditions. This is a great way to add a personal touch to your content!

8. 2023 Year in Review

Take inspiration from Spotify's Wrapped and craft a captivating graphic showcasing your milestones. Highlight the number of products sold, new locations opened, the fantastic team members who you’ve added, or the impact of your charitable donations.