8 Lessons from Brands We Love on Social Media
It’s no surprise that the Chair 8 team is obsessed with killer content, so when we see brands that go above and beyond on social media, we have to shout them out! Read along to learn about the lifties' favorite accounts and what you can learn from them.
Be Consistent With High-Quality Content
With one look at Free Fly’s Instagram, you instantly know that they are much more than an apparel company. Their expert photos embody an adventurous lifestyle that draws the viewer in and creates a visceral experience around coastal adventures. And, no wonder their strategy has been successful, because consistent, high-quality, and engaging photography has been known to impact audience decision-making more than any other technique.
Utilize Consumer Reviews
Getting online reviews from happy customers has many benefits. In fact, 56%of consumers select a business if it has positive ratings. But did you know that those positive reviews can actually boost your social media strategy? Magic Spoon does an excellent job of repurposing quotes from real customers both on their website and in social media captions, effectively amplifying their word-of-mouth marketing tactics.
Commit to Consistent Campaigns that Pop
Everyone loves a good salad, but in a category full of competition, how do you stand out? Chopt has chosen to stake its place using consistent campaigns that highlight new menu offerings and seasonal favorites. Most recently, they have been pushing their American Road Trip specials with high quality photos, engaging activities, and branded graphics.
Limit Your Promotions and Provide Value Instead
In a world where everyone is trying to sell you something, Supergoop chose a different route with their social media. Instead of “salesy” content, the young sunscreen company focuses on creating visually-engaging informational content that provides value through knowledge. By educating consumers on the importance of SPF and what makes their sunscreen stand out, Supergoop is able to foster a passionate fan base online.
Own Your Brand’s Voice
Death Wish Coffee knows exactly who they are — a strong personality that sells the world’s strongest coffee. They have effectively taken on a digital persona as the edgy, fatalistic, older brother whose blunt jokes resonate with coffee-obsessed millennials. While a bit harsh at first glance, the brand’s quote graphics and comedic photos are share-worthy, which ultimately results in higher reach and increased engagement.
Harness The Power of User-Generated Content
GoPro uses User Generated Content (UGC) to fuel its YouTube channel – with the majority of GoPro’s top-performing YouTube videos being filmed by real consumers. As of August 2020, 47% of GoPro’s social media traffic has come from those videos. They continue this strategy on Instagram with a series called “Photo of the Day”, which pulls directly from tagged photos. This is a top-notch way to reward your audience while getting high-quality content.
Create an Emotional Appeal
The best brands transfer an emotion, and Recess is doing just that. The CBD seltzer brand is focused on whole-body wellness, which they embody whole-heartedly on social media through content that speaks to the issues that we’re all going through that lead to stress and anxiety. In fact, Recess’ founder Benjamin Whitte says, “I look at our Instagram strategy as a social commentary on the Millennial existence.”
Think Outside the Box
Luggage company Away has built a travel brand through storytelling. Their strategy started out by combining pre-orders with aspirational travel content, two content pillars that still ring true in their feeds today. However, they stand out from other luxury luggage brands by being on the cusp of new social media trends including being early adopters of influencer marketing and TikTok.