It’s been a long year of highs and lows, but the internet is always delivering! As many businesses returned to pre-COVID level marketing efforts, memes were plenty to provide good laughs and ammo for amazing social media content.
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Let’s take a trip through time to high school science class. If you push back the smell of formaldehyde and the fact that the mitochondria is the powerhouse of the cell, you may remember the term “litmus test.” Typically referring to a test for acidity, a litmus test is a way of determining if a single factor is present with a very clear answer. Pass or fail, the solution is evident.
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The days of creating one-dimensional digital marketing campaigns are over! Today, the power of marketing success lies in the hands of consumers who purchase from, engage with, and advocate for their favorite brands — making user-generated content king!
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Are you ready to take your Instagram Stories game to the next level? From design tricks to engagement-boosting strategies, we’re sharing our go-to hacks.
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It’s no surprise that the Chair 8 team is obsessed with killer content, so when we see brands that go above and beyond on social media, we have to shout them out! Read along to learn about the Lifties' favorite accounts and what you can learn from them.
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At Chair 8, we are committed to data-empowered storytelling — the hands-on process of using analytics to not only evaluate performance, but to also prepare your brand for the future in a proactive and measurable way. However, we understand that data can be intimidating. That’s why we’re providing you with a blueprint for getting started with analytics!
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What if I told you that your company’s biggest influencers could be sitting right next to you? That’s right! Today we’re talking about internal influencers — who they are, how to find them, and what they can do for your business’ marketing strategy.
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With most of us spending extra time on our devices, we thought we'd share our tips to help you protect your mental health and bring purpose to your scrolling!
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You better check your bracket, because University of Oregon basketball player Sedona Prince won March Madness this year with this TikTok. The video shows the men's weight room at the NCAA tournament stocked with rows of training equipment. What did the women’s weight room get? A single rack of hand weights and a stack of yoga mats. In Prince’s words, “this needs attention.”
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Despite the mystery and conspiracy theories, the algorithm is not something to be feared. It turns out the key to growing on Instagram lies in understanding the algorithm, while not allowing it to dictate how you provide great content for your followers.
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In the spirit of Mean Girls, I would say that we have all felt personally victimized by the events of 2020, however, there was a survivor of the onslaught — social commerce. Because of the pandemic, reliance on e-commerce and the amount of time spent on social media has skyrocketed.
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