Branding in the Blue Ride Mountains
Tucked in the Blue Ridge Mountains of western North Carolina, near Asheville, Camp Wayfarer is more than just a traditional coed summer camp. Wayfarer is a close-knit family consisting of campers, counselors, alumni and parents helping build a wonderful home away from home.
With a passionate mission and philosophy, the only thing Wayfarer was missing was a strong digital presence. And the timing couldn't have been any better. We executed a complete digital overhaul ― rebranded logo, responsive web design and vibrant video marketing campaign ― for Camp Wayfarer just in time to celebrate their 25th reunion this summer.
New-School Digital Marketing Strategies
The goal was to keep Camp Wayfarer's old-school traditions, but transition smoothly into new-school digital marketing strategies. We designed a much more "user-friendly" and marketable version of the original logo that works as a unit, and can stand by itself. We implemented a complete website overhaul with vibrant video/photo banners, mobile-friendly responsiveness for campers on the go, Google Drive storage to manage inquiries & applications and an exciting video marketing campaign to help you miss those hot summer camp days.
Welcome to Camp Wayfarer 2.0.
Logo Design, Website Design, Content Marketing, Storyboard, Video Development