Branding in the Blue Ride Mountains

Tucked in the Blue Ridge Mountains of western North Carolina, near Asheville, Camp Wayfarer is more than just a traditional coed summer camp. Wayfarer is a close-knit family consisting of campers, counselors, alumni and parents helping build a wonderful home away from home.

With a passionate mission and philosophy, the only thing Wayfarer was missing was a strong digital presence. And the timing couldn't have been any better. We executed a complete digital overhaul ― rebranded logo, responsive web design and vibrant video marketing campaign ― for Camp Wayfarer just in time to celebrate their 25th reunion this summer.

New-School Digital Marketing Strategies

The goal was to keep Camp Wayfarer's old-school traditions, but transition smoothly into new-school digital marketing strategies. We designed a much more "user-friendly" and marketable version of the original logo that works as a unit, and can stand by itself. We implemented a complete website overhaul with vibrant video/photo banners, mobile-friendly responsiveness for campers on the go, Google Drive storage to manage inquiries & applications and an exciting video marketing campaign to help you miss those hot summer camp days. 

Welcome to Camp Wayfarer 2.0. 

Services Involved

Logo Design, Website Design, Content Marketing, Storyboard, Video Development

Web Design in NC