Digital marketing tips, tricks & teachings
Choosing the right social media platform for your brand is like assembling the perfect ensemble cast — or picking the right roommates! Each platform brings its own strengths and can help you achieve different goals. In this blog post, we'll explore how to choose the ideal platforms to align with your brand’s social media marketing goals and effectively reach your target audience.
Read MoreWhether you're a seasoned professional looking to stay ahead of the curve or a newcomer ready to dive in for the first time, this curated list of our team’s favorite online webinars, courses, and digital resources will provide you with a leg up heading into the fall.
Read MoreIf you're responsible for managing a social media account — be it for your personal brand or a business — truly logging off can be a challenge. We hear it all the time: “Social media never sleeps.” But taking time to recharge really is essential! It allows you to reset your mind and return with renewed creativity and productivity.
Read MoreGamification is more than just a buzzword. It's a powerful strategy that utilizes game mechanics, like competition, rewards, and progression, in a non-game context to significantly boost engagement. In fact, research has proven that gamification increases content discovery and feed engagement by 68%. Get ready to unlock the next level of your strategy — Let’s go!
Read MoreYour secret weapon for crafting content that drives brand awareness? It's already in your toolkit. It's your employees!
Read MoreHaving trouble coming up with content ideas? Our team of professional feed scrollers is here to help!
Read MoreI’ve gone into detail about my dos and don'ts for navigating social media holidays! And, if you make it to the end, not only will you be my new best friend, but you’ll also get to see my list of the best upcoming holidays you won’t want to miss!
Read MoreThis Spring, we're thrilled to welcome Maddie Lee onboard as our Chair 8 Content Intern! Armed with the latest trends and a steady filming hand, Maddie brings a unique Gen Z perspective to our team as we chart new waters. To kick off her internship, I sat down with Maddie to hear her thoughts on the future of social media content and her hopes for this position.
Read MoreAs the landscape of social media marketing races forward at a breakneck pace, I can’t help but think about the words of the man, the myth, the legend… Ricky Bobby. 'If you ain’t first, you’re last.' And in this digital race, staying ahead isn’t just an advantage, it may just be your only chance to win!
Read MoreAmidst the hustle and bustle of the holidays, this blog has your back! I've curated eight content ideas that'll sprinkle some magic into your social media strategy, ensuring your brand shines as brightly as Rudolph's nose.
Read MoreA handful of us Lifties had the privilege of attending Fast Company’s Innovation Festival this fall in the bustling Big Apple. The event brought together a diverse community of marketers and innovators from across the world, fostering enlightening discussions, purposeful networking, and invaluable insights.
Read MoreBurnout is a scary word, because to so many, burnout means giving up. But, let's face it – in today's digital age, burnout is inevitable, especially in the realm of social media. Even seasoned social media managers aren't immune to the “doom scroll.”
Read MoreIf the NFL can attract hundreds of thousands of fresh fans, could there be a compelling case for your brand to do the same? In the world of social media marketing, diversifying your audience is a crucial strategy to expand your reach and increase engagement, so let’s dive in!
Read MoreIt’s back to school season, and surprisingly enough, I miss the days of getting geared up to start a fresh new year! I mean, I could go without the calculus, five paragraph essays, and lunchroom drama, but there was always something so exciting about buying new supplies, laying out the crisp first day of school outfit, and starting over.
Read MoreOn July 21st, the new live-action Barbie movie starring Margot Robbie and Ryan Gosling came to the big screen. Greta Gerwig’s work features other big names including Will Ferrell, which meant that this movie was already set to be a hit. However, the marketing team would not rely on that.
Read MoreOnly three months after it was first announced, Threads received a whopping 5 million sign-ups in the first four hours alone. After one week it amassed a total of 109 million users, making it the most rapidly downloaded app of all time. To put all that into perspective, Instagram also amassed 110 million followers in 2013… three years after its creation!
Read MoreFor this month’s blog, I thought it would be fun to sit down with our incredibly talented Social Media Intern, Amelia Benesky, to hear her thoughts about the future of our social media and the power of Gen Z. After all, the future of social media marketing rests in the capable hands of individuals like her!
Read MoreAt Chair 8, our social team uses, loves, and swears by Canva, an online graphic design platform that has redefined our processes. Not only is it easy to use, but it has allowed us to collaborate on projects far bigger and far better executed than ever before! Even though I used to swear by programs like Adobe Photoshop, InDesign, etc., I have all but deserted them for Canva.
Read MoreSo, with that secret confessed, I am going to channel my inner Gordon Ramsey and tell it to you straight — these are my hot takes on the newest Instagram features.
Read MoreHere’s our deep dive into the teachings we will be implementing and why you should be too.
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